Jeff Esposito

DECEMBER 8, 2010

A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. It’s true in my case at least.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

FEBRUARY 25, 2013

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. While Ford.

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Company Social Media Brands Eventful 47

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. Despite all of these case studies, there is one company doing great things that often gets over looked that you would never guess.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. 3) Make it special – one surefire way to get your customers engaged with you is to make the content shared socially about them.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

SEPTEMBER 6, 2011

I did a lot of head shaking while reading Michael Brito ‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business.

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Case Study Review Study Social Media 42

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

JUNE 6, 2011

In Dave Kerpen’s new book Likeable Social Media, the question is explored and validated with real-world examples of companies excelling in the space. After getting my review copy a few weeks back I was very pleased to see that the examples, were not obtrusive and flowed in the prose.

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Company Case Study Review Study 44

Jeff Esposito

MARCH 4, 2012

My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. Check out the video above for my full review.

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Case Study Review Study Team 38

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. The Age of Authenticity Washing – Does authenticity in social media exist? In a nutshell, I would say yes.

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Case Study Authentication Study Advertising 42

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

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Case Study Organization Reputation Communities 54

Jeff Esposito

JUNE 25, 2012

Thanks to social media, I got to hear the story of one fan and one player who made a giant tear-jerking story that Apple would kill to have as a case study. But I am glad to say I was wrong…. Earlier this offseason, bruising running back Brandon Jacobs signed a free agent contract with the 49ers for significant coin.

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Sports Proposal Case Study Apple 44

Jeff Esposito

JANUARY 2, 2012

Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review.

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Review Case Study ROI Course 43

Jeff Esposito

NOVEMBER 8, 2010

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. I will also be on hand to discuss how we do things at Vistaprint.

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Lithium Case Study Forums Conference 33

Jeff Esposito

JULY 8, 2011

Unlocking Viral Secrets On Facebook: MIT Study – While I hate the useage of viral in the title, this article from Fast Company offers some pretty interesting findings on marketing tactics and their results in the social space. Me and the mustard – This post from Geoff Livingston puts the spotlight on the “me” and “I” in social media.

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Case Study Consultant Study Communities 24

Jeff Esposito

OCTOBER 28, 2011

Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? with two beers in-hand and made a media hell-storm for himself and his former employer.

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. I think on future presentations you will see more of the @jeffespo you want to see, this was a spot where we were a case study and I really am too animated to sit down. Enjoy this post?

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Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

SEPTEMBER 10, 2010

Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. Check out this brief for some good tips.

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Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Nothing major or earth-shattering more nerdy than anything.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Image - Matt Hamm.

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Social Media Case Study Metrics ROI 42

Jeff Esposito

JUNE 22, 2012

105 Facebook advertising case studies – we all love case studies. In this post from Jason Keath, there are links to 105 studies. Rant: How Social Media Is Like Bad Sex – a nice refreshingly honest post to end this week’s edition. There is no point denying it.

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Social Media Case Study Study Skills 41

Jeff Esposito

FEBRUARY 9, 2011

Chances are that you have a favorite eatery in your hometown or current city. Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

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Delicious Case Study Foursquare Company 36

Jeff Esposito

AUGUST 11, 2011

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy.

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Social Media Web 2.0 Case Study Policies 42