Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

FEBRUARY 2, 2018

Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Today, customers can order through Apple TV, Google Home, Amazon Echo, Ford Sync, SMS, Samsung Smart TVs, smartwatches, an in-app voice assistant, and other emerging platforms, as well as via Tweets, Slack, and Facebook messenger.

Products 67

Products Class SMS Mobile 67

Convince & Convert

SEPTEMBER 16, 2015

Case study. SMS messages. UGC contest. Facebook Group. Forum/Discussion Board post. Long-form Content. Whitepaper. Slideshare presentation. Testimonial/interview. Event-triggered email (marketing automation). Paid Tactics. Remarketed display ad. Pre-roll video. Sponsored tweet. Sponsored pin. Twitter card. Snapchat story.

Content 60

Content Marketing SMS Tumblr 60