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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

B2B 122
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%).

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable. Your case studies, white papers, e-books, articles and events are a category. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.

B2B 252
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Display testimonials linked to case studies in your sidebar. Here are 20 ideas.

ROI 191
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5 Ways to Generate Leads Online

Small Business Mavericks

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website. Whatever it is, make the offer and back it up with value.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Testimonials and Reviews.

Marketing 151
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Basic awareness of other digital marketing disciplines, including SEO. Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Case studies, demonstrating the results you can provide to your clients. Passion for relationship-building.