The Realtime Report

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Play.com’s Facebook Fans Spend 24% More

The Realtime Report

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans.

Retail 170
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. ” The result? .”

Mobile 149
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American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing' ” Consistently Engaging.

Apparel 161
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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

Brands 192
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Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

Instagram 172
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How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Each brand made its presence known through carefully planned branding.