Adam Cohen

article thumbnail

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media? Most Commented.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. More and more case studies of successes in social channels are popping up. More about this blog here. Thanks for dropping by.

Research 265