Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Waxing UnLyrical
MARCH 26, 2012
Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Do not send press releases. Would you like more case study posts? The timeframe. That’s a lot ! Do not send blanket pitches. The results.
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