Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It brings new case studies to the table.

Review 369

Review Case Study B2B Marketing 369

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. Writing Around the Web – Social Media ROI, Google+, and Local Search. One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. How I Organize Google Reader for Blog Commenting.

Case Study 163

Case Study Analytics Google Study 163

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

ROI 74

ROI Process News Content 74

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. Let’s dive right in.

Case Study 40

Case Study Study Curation Survey 40

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. Contrary to popular belief, working with a social media marketing agency isn’t simply a matter of outsourcing.

Social Media 95

Social Media How To Marketing ROI 95

Webbiquity SMM

JUNE 24, 2014

Marketers need to remember that just because something is new and different doesn’t mean it’s bad, or even dangerous. 3: Social Media Policies Don’t Offer Concrete Metrics or Proven ROI. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. It’s time to face the music.

Social Media 192

Social Media Brands ROI Case Study 192

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Case studies.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced? We want to hear from you, though.

Software 105

Software Industry Social Media Marketing 105

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. The fact my content is impacting people's lives and business with hundreds of case studies is what matters most.

Metrics 96

Metrics Social Media Marketing ROI 96

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

B2B 111

B2B Video Strategy Marketing 111

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Highlights From Episode 19.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 40

ROI Facebook How To Analytics 40

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Laurel Papworth

APRIL 16, 2012

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. NOTE: Just make sure Marketing/Public Relations realise that INFLUENCERS with networks that respond to call to action are heaps more effective than a dead Twitter and Facebook page with heaps of Followers but not Activity.

ROI 84

ROI Social Media Price Case Study 84

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

ROI 130

ROI Social Media Case Study Study 130

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Marketing 79

Marketing Social Media Management Analytics Report 79

Convince & Convert

APRIL 8, 2015

Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Influencer Marketing Delivers a Strong ROI.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Laurel Papworth

JULY 17, 2023

OpenResearch Lab with the University of Pennsylvania has given humanity a maximum of 10 years to develop a way of working with AI before it impacts the economy and job market irrevocably. Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered.

API 52

API Case Study Training Conference 52

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 102

How To Marketing Notification Case Study 102

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? Hustling to get the juiciest ROI from your efforts? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market.

B2B 78

B2B Exercises Remix Team 78

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165