Ari Herzog

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CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired.

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Case Study: Britney Spears on Twitter

Ari Herzog

If nothing else, emulate Britney and mark special occasions with a special day of answering questions. -- Thank you for reading Case Study: Britney Spears on Twitter at AriWriter. Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter.

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How to Spot Bad Marketing Firms on Twitter

Ari Herzog

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. But they know little about the social aspect of marketing.

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Seth Godin Contradicts His Marketing Advice

Ari Herzog

Seth Godin gives free marketing advice every day on his blog. Case in point… Seth’s latest article is titled Alienating the 2% and he argues companies should ignore, not engage, their small percentage of critics. -- Thank you for reading Seth Godin Contradicts His Marketing Advice at AriWriter.

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

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How Necessary is a Social Media Plan?

Ari Herzog

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Social Media Case Study: Qdoba.

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Being First is Not Always Best

Ari Herzog

Watching this TV commercial for Sprint ‘s fourth generation HTC EVO smartphone, you may think the assembly, production, and marketing is awesome. Honda beat Sprint to the Dominos-like marketing with this 2003 bit about the Accord — and it’s clear I’m not the only person musing how Sprint lacks inspiration.