Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. Join 16,000+ fellow marketers and business owners each week to stay up to date on the latest news, trends, and insights! Hailley : Welcome to episode #104! Really excited for this one.

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Identify trends : Social listening pinpoints changing preferences and emerging trends. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Convince & Convert

NOVEMBER 19, 2013

They asked me to share a few digital marketing trends that were beyond the tipping point. I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. 2013 Social Media Trends from Zena Weist. Real-Time Marketing.

Trends 166

Trends Marketing Case Study Loyalty 166

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? Share of Voice (SoV) SoV represents the proportion or percentage of online conversations and mentions your brand receives compared to your competitors — or the overall industry.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 111

Social Media Strategy Case Study RFP 111

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The competition is getting heavy! SoundCloud.

Trends 78

Trends Video Marketing Influencer 78

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Related Posts Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From What is This “Deinfluencing” Trend and Should Brands Care?

Social Media 91

Social Media Marketing Proposal Case Study 91

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. Trend #1: Focus on Generation Z. Trend #2: The Rise of Messaging.

Platform 272

Platform Social Media Influencer Trends 272

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. We cover a wide range of topics, including social media trends, best practices, platform updates, and case studies… and even do fun experiments. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry.

Twitter 419

Twitter How To Reputation Curation 419

Convince & Convert

AUGUST 12, 2014

In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. But why is that?

Case Study 130

Case Study Content Study How To 130

Convince & Convert

SEPTEMBER 29, 2010

Tweet There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel!

Travel 114

Travel Social Media Trends Case Study 114

Ignite Social Media

JUNE 13, 2022

They have their finger on the pulse on the latest trends, innovations and how to use this new information effectively. view case studies. Understanding of Industry Trends. At Ignite, we have seen this trend coming. A marketing manager needs to have a strong understanding of the industry’s latest.

Class 96

Class Marketing Skills Campaign 96

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Google Alerts Best for: Finding the latest reports, trends, or industry news.

Research 77

Research Google Newsletter Curation 77

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Strategy 131

Strategy Brands Hubspot Survey 131

The Social Media Incubator

JULY 24, 2014

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.

Marketing 179

Marketing Case Study YouTube News 179

Ignite Social Media

JULY 2, 2019

With extensive research into the target’s psychographics and behavior trends, we were able to identify where our visitors engaged and interact on social. If curious how we’ve successfully used social media to drive conversions for other travel destinations or other industries, check out our case study page here.

Travel 102

Travel Social Media Banking Tourism 102

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Include skills that are relevant to your industry and that align with your career goals. What were your key responsibilities?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

MARCH 7, 2023

Social media monitoring is important for businesses and organizations to better understand their audience, improve customer engagement, identify emerging trends, and stay ahead of competitors. Here is another great case study of what keeping a close eye on your competitors’ social media accounts can do.

Social Media 59

Social Media Apple Trends Reputation 59

Oktopost

JULY 20, 2023

Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads. This rapid growth indicates the potential of Threads to become a major player in the social media landscape.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

MARCH 1, 2023

Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. We’ve seen successful collaborations across industries that bring value to both the company and the creator. What trends are you seeing across the board with your creators?

Products 91

Products Team Focus Group Collaboration 91

Social Media Strategies Summit

FEBRUARY 4, 2021

Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you. Moreover, it helps build connections in your industry. In fact, industry-related research and case studies are great ways of backing up your ideas with evidence.

B2B 130

B2B LinkedIn Strategy Brands 130

BeingOptimist

JULY 15, 2021

In the same way, service-based companies can take advantage of tutorials videos for offering tricks and tops that go by their industry. Use Case Studies and Testimonials. Case studies and testimonials on Tik Tok are one fantastic type of social proof. Get in Touch with Tik Tok Influencers.

Strategy 98

Strategy Marketing Case Study Hashtag 98

ProBlogger

NOVEMBER 30, 2012

I’ve found that it doesn’t pay to try to change sales trends. Instead, I try to amplify sales trends. As the years went by and I started noting trends, I could predict what would be important each month: more content vs. less content, more offers vs. less offers, more events vs. less events, and so on. Take time off!

Case Study 40

Case Study Consultant Blogger Study 40

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Emerging trends Here are the trends to know today to best equip your brand for social listening. Either way, you need to respond to show appreciation or a willingness to make changes. New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

NOVEMBER 30, 2020

The strategy you’ll use depends largely on the industry you’re in, what your goals are, and the resources you have available. When analyzing past performance, take time to look not only at the positive responses but also at the negative trends. Ask yourself: Did any specific posts prompt people to unfollow your brand?

Content 182

Content Marketing How To Social Media Management 182

Ignite Social Media

APRIL 11, 2018

Here are five ways to stay ahead of the game: Facebook , Instagram , Pinterest , Twitter and Snapchat all have blogs where they share in-depth updates on channel changes, best practices, as well as case studies on brands using their platform. Don’t have time to hop over to each to platform to get the download?

Social Media 119

Social Media Case Study Study Analytics 119

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. Try guest blogging, podcasts, and events to build authority in the industry.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

JANUARY 10, 2022

Building or affirming your thought leadership—in the right places and with the right audiences—can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. I’m guessing you’ll find a similar trend. Start there. They invite us to weigh in.

LinkedIn 86

LinkedIn How To Authentication Curation 86

Oktopost

MARCH 22, 2022

Make The Most Of What’s Trending: Customer advocacy often takes place in public spaces, such as social media. You can make your business more relevant and approachable by opening yourself up to trends that relate back to your core business. Beware, only use trends if they’re relevant to your business.

Marketing 88

Marketing Loyalty Case Study Cost 88

SocialFish

DECEMBER 23, 2010

With this support, we can provide new ways to help our community connect with each other and learn about the most important technology strategies, tools, and trends. What’s more exciting is that we can now reach beyond our core audiences and help a broader part of the sector transform technology into social change.

Google 174

Google Case Study Journal Collaboration 174

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 Apple is a fantastic case study into the importance and effectiveness of branding. First, we need to consider cultural factors.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147