TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign
Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
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Social Media Today
JUNE 6, 2020
TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.
Devumi
NOVEMBER 3, 2017
How they pulled it off is an inspiring social media case study. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.
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The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? While Adidas had presence on all official signage, Nike stole the show by outfitting hundreds of individual athletes, and using relevant messaging through commercials and the #findyourgreatness Twitter hashtag.
Devumi
DECEMBER 29, 2017
Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi. He owes a good deal of this success to his continued success on social media.
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy'
Devumi
NOVEMBER 29, 2017
See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Some of that popularity comes in part due to their lovable presence on social media.
Devumi
DECEMBER 8, 2017
Read how the late night comedian uses his online presence to boost his show in this social media case study. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. A large part of that success is thanks to his major presence on social media.
Ari Herzog
FEBRUARY 27, 2011
Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.
Devumi
NOVEMBER 17, 2017
Lets dive into the action and discover how GoPro pull it off in this social media case study. The post Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time appeared first on Devumi. Their success owes a lot to the brand’s huge presence on social media.
Convince & Convert
DECEMBER 5, 2013
For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. According to data from Topsy , there were 1.5 Movember participants!
Convince & Convert
DECEMBER 15, 2023
Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. But the way you use them has changed. Now, it’s completely different.
Devumi
FEBRUARY 2, 2018
Discover how Lego built its popularity online one brick at a time in this social media case study. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi. The company has brought that same fun spirit to its online presence.
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Comments my favorite part of this case study is that they did exactly.
Sprout Social
NOVEMBER 21, 2022
In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.
Buffer Social
JULY 23, 2018
However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. So this specific case study focused on the eCommerce company called Brevite. Which is, of course, easier said than done.
Talkwalker SM
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.
Sprout Social
SEPTEMBER 14, 2023
They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Showcasing customer success with case studies: Drift Sometimes, the best way to showcase your business is by highlighting the customers who have found success with your product or service. Think: Aerie’s #AerieReal.
Sprout Social
JULY 29, 2020
For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. You can also create a branded hashtag and encourage your audience to share their experiences using that hashtag. Create case studies.
Sprout Social
SEPTEMBER 21, 2023
Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.
agora pulse
SEPTEMBER 30, 2020
One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.
BeingOptimist
JULY 15, 2021
Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Use Case Studies and Testimonials.
Convince & Convert
OCTOBER 16, 2014
To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest. » Social Media Case Studies' The prize? A chance to win a walk-on role in a 2015 Blumhouse Productions film, the. Read the whole entry. »
Hootsuite
JANUARY 18, 2024
Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). To really achieve organic reach with your content, mastering the fine art of hashtagging is key. Bookmark these lists and supercharge your content craftwork.
Convince & Convert
JULY 19, 2013
Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there.
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”
Convince & Convert
DECEMBER 16, 2014
In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He had bloggers perform a new social media challenge and share it with a branded hashtag. After this campaign and event, some of the bloggers approached Sam to work with him again!
Sprout Social
OCTOBER 25, 2022
Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.
Social Media Strategies Summit
JULY 19, 2023
The hashtag #ASMR has an astonishing 785 billion views on TikTok, prompting Monster to regularly share videos of fridges being stocked to bursting with energy drink cans. Visit the Social Media Strategies Summit for more case studies and advice on improving your social strategy! Featured image by Pexels.
Direct Marketing Observations
FEBRUARY 5, 2010
This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 1) Create a Social Media case study of who is talking about your company both in good & bad ways. Make sure you open them. Be part of the conversation.
Convince & Convert
MAY 29, 2014
Each confiscated item is featured on the TSA’s Instagram and Twitter accounts with a dedicated hashtag, #TSACatch. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling' There’s an app for that.
Convince & Convert
JUNE 11, 2014
To develop valuable case studies for people to gain insight from, 2. Concept This is the name of the campaign, including the hashtag and the whole kit and caboodle behind what is going to happen. If you chose a hashtag that could be changed and one letter later you have a rude word, guess what? Well, three reasons: 1.
Buffer Social
JUNE 6, 2022
You may have seen those Instagram posts with a hashtag stating the creator is a partner or just plain ‘Paid partnership’ at the top. Case studies of user-generated content in action There are many instances of user-generated content in action.
Convince & Convert
SEPTEMBER 22, 2013
If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag? Community Management social media case studies twitter community management real-time marketing social media case study Sprint t-mobile' I didn’t. No call-to-action.
SocMed Sean
FEBRUARY 10, 2022
The same study also found that 70% of Instagram hashtags are branded. Case studies show that 80% of Instagram users follow at least one business profile. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing.
Bare Feet Studios
FEBRUARY 13, 2009
So I am delighted to present a brief case study for your consideration. If you search Twitter for the hashtag, #twestival , you can easily learn about the event from around the world, and keep in mind these voices from the collective also are freely helping create search results from the bottom of their hearts.
Waxing UnLyrical
DECEMBER 16, 2013
We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.
Sprout Social
FEBRUARY 3, 2022
Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. Gathering case studies and testimonials from existing customers to win over new ones. Measurable.
Unmetric
AUGUST 19, 2019
Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Analyze keywords.
Convince & Convert
MAY 22, 2014
Images for the game are sourced using hashtags from a custom built content management system. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling' As the images rotate, the four-minute time limit decreases.
Dave Fleet
FEBRUARY 2, 2011
Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas.
Keyhole.co
JUNE 7, 2023
Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand. Technique #2: You tell your customers you’re a great brand by sharing customer testimonials, names of previous clients, and case studies.
agora pulse
DECEMBER 20, 2016
Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies. Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. hashtags per post.
Talkwalker SM
JULY 7, 2016
Read our case study to find out more about the top brands at Euro 2016. Team hashtags are always a great way for fans to support their team on social media and at the Euros it was the Turkey fans who made the most noise. Posts like the one below from Germany Star Mesut Ozil, are what helped Adidas get top spot.
Mindjumpers
MARCH 8, 2012
On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. Community Manager: To Be Or Not To Be!
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