Convince & Convert

NOVEMBER 13, 2014

“You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. While many companies believe in content marketing and storytelling, how many have built a dedicated Global Content Studio? Social Media Case Studies'

Content 159

Content Brands Case Study Hotels 159

ProBlogger

MARCH 12, 2013

Our panelists come from a variety of backgrounds, yet discuss a subject that shares a core principle with online marketing. This is very intentional as I want to dig into deeper truths about online marketing principles but without the industry bias, jargon, mechanics, or politics. Getting inspiration for the idea.

Case Study 47

Case Study Study Content Embedding 47

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. In case you’re wondering what this has to do with content, it’s actually a great deal. By viewing your content marketing strategy as a series of “agile sprints,” not a marathon, you can get more for each word you write.

Content 90

Content Case Study eBook Marketing 90

The Realtime Report

NOVEMBER 2, 2012

What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Loads of great films don’t go viral, largely due to lack of seeding platform/skills.” You can’t make a crap video go viral with a seeding platform. What do you think?

Content 194

Content Film Marketing How To 194

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&#

Small Business 105

Small Business Reputation Marketing Case Study 105

Buffer Social

JUNE 9, 2022

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

Project 81

Project Film Energy Case Study 81

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 113

Brands How To Authentication Collaboration 113

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

Campaign 89

Campaign Content Upcoming Authentication 89

Bare Feet Studios

APRIL 8, 2009

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Ed supplements his text tweets with photos from his Flickr account too.

Case Study 44

Case Study Study Social Media Twitter 44

Convince & Convert

JANUARY 29, 2015

In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. Social Media Case Studies jessica gioglio nike social image of the week social media campaign video marketing visual marketing your year with nike'

Campaign 60

Campaign Case Study Film Training 60

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Whether you’re B2B or B2C, your customers want to engage with humans on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Small Business Mavericks

MARCH 31, 2011

However, by the time a traditional television show reaches its audience, the next several shows have already been filmed. Online marketers have always claimed to have more flexibility and freedom than traditional marketers. Online marketers have always claimed to have more flexibility and freedom than traditional marketers.

Case Study 98

Case Study Press Release Small Business Adwords 98

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. Social Media Case Studies 2015 oscars brand strategy Oscars Social Media Marketing television advertising twitter twitter engagement'

Social Media 60

Social Media Brands Case Study Film 60

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Blogging Content Creation Content Marketing' Change Formats.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Blogging Content Creation Content Marketing' Change Formats.

Screencast 87

Screencast Content eBook Film 87

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. This section takes the student through 8 different options including best case and worst case scenarios with case studies.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. Without this crucial backbone, marketing with influencers is moot. Image via BigStockPhoto.com.

Case Study 151

Case Study Study Authentication How To 151

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. As every sci-fi film has taught us, robots aren’t perfect. Automate lead generation and sales. See it in action.

Instagram 90

Instagram How To Retail FAQ 90

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Which podcasts should I try?

Skills 40

Skills Social Media Hosting Marketing 40

Rebekah Radice

JANUARY 22, 2019

With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business. That’s why I’m sharing my video marketing process in this episode of the Brand Authority Podcast. Subscribe to Brand Authority Podcast in iTunes.

Video 135

Video Social Media Engagement How To 135

agora pulse

SEPTEMBER 1, 2016

In the image below are my results after searching for the 1948 Rolls Royce Silver Wraith (for you fans of the more recent James Bond film Spectre ). Case study: negative tweets about ice cream in Somerville, Massachusetts. Once the results appear, click on “photos” or “videos” to filter out text-only tweets. use an exact phrase.

Twitter 70

Twitter Hashtag How To Sentiment 70

Audiense

JULY 29, 2016

We especially love this short animated film about the life of Usain Bolt , who is going to be defending his triple gold medal win this Olympics. How brands within brands are building up marketing communications to align all functions. – How Sports Marketers Can Use Social Data To Drive Business In New Markets.

Campaign 110

Campaign Social Media Sports Mobile 110

Audiense

JULY 8, 2016

The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. The team filmed the Tennis player talking about the unique emotions of being on Centre Court. BsznrA6sHp. Tweet them for marginally better transport!

Transportation 108

Transportation Brands API Travel 108

Twist Image

AUGUST 6, 2011

But it's also a great film in its own right. "If you wanted to design, produce and market a pen, where would you turn? People who love pens have an appetite for the unique and, clearly, these folks mis-read their market (in a good way). Or just a sign of the New Transparency?" " (Alistair for Hugh). bitcurrent.

Transportation 91

Transportation Startup Privacy Case Study 91

Audiense

JULY 8, 2016

The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. The team filmed the Tennis player talking about the unique emotions of being on Centre Court. BsznrA6sHp. Tweet them for marginally better transport!

Transportation 99

Transportation Brands API Travel 99

Convince & Convert

NOVEMBER 22, 2011

Enter Chompie’s Marketing Director Peggy Baker , and Shane Malach, grandson of the still-active founders, Lou and Lovey Borenstein. And indeed, all the videos were filmed at Lou and Lovey’s home, with all the accoutrements that belong to them (including a sizable wolf memorabilia collection). Humanization. With Real Humans.

Social Media 134

Social Media Real Estate Film Video 134

Audiense

JULY 22, 2016

This film is #ForEveryVictory : https://t.co/JvHnID4uoX Marketing Week. Mondelēz’s CMO Dana Anderson talks about putting strategy back into marketing and why eBay is the future of ecommerce. Take on new challenges & conquer your fears! JvHnID4uoX #HMSport pic.twitter.com/OfIIo5gkjX. — H&M (@hm) July 21, 2016.

Collaboration 97

Collaboration Campaign Film Team 97

The Realtime Report

SEPTEMBER 27, 2012

The ads offered the “Oreo perspective” on moments from the last 100 years, including the introduction of the yo-yo, the arrival of 3-D films and the invention of Pac-Man. But Oreo also wanted to show the relevance of the brand today – and for that Kraft turned to social media.

Campaign 177

Campaign Sample Samples Film 177

Audiense

JULY 29, 2016

We especially love this short animated film about the life of Usain Bolt , who is going to be defending his triple gold medal win this Olympics. How brands within brands are building up marketing communications to align all functions. – How Sports Marketers Can Use Social Data To Drive Business In New Markets.

Campaign 60

Campaign Social Media Sports Mobile 60

Audiense

JULY 15, 2016

Water Wipes , the baby wipes brand, has launched a new short film to promote their new #PureLove campaign. Big news to advertisers and marketers, and no doubt they’ll take complete advantage of this. We also have what team Audiense is reading (when not playing Pokémon GO). Water Wipes – #PureLove. appeared first on Audiense.

Hotels 94

Hotels Proposal Campaign Film 94

Convince & Convert

DECEMBER 11, 2015

The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets. Take a page from Lenovo’s playbook by partnering with influencers in key markets to help adapt the #Goodweird message to be locally relevant. Get more content like this, plus the very BEST marketing education, totally free.

Campaign 60

Campaign Influencer YouTube Project 60

Convince & Convert

NOVEMBER 27, 2015

Members of the news media in the UK were recently filmed sharing their experiences driving in this suit as a way to showcase the dangers of driving while on drugs. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Campaign 60

Campaign Instagram Transportation Film 60

Audiense

JUNE 17, 2016

In a campaign to launch their Louis XIII Cognac which was bottled last year, they decided to film a movie starring John Malkovich. Alison Lewis talks about the biggest challenges facing marketers today, and what’s next for Johnson & Johnson brands. Remy Cointreau have taken their #NotComingSoon campaign to the next level.

Film 60

Film Campaign Hashtag Twitter 60

Audiense

JUNE 3, 2016

We love that brands are continuously testing new ways of pushing their buttons when it comes to their marketing campaigns. Share your own film with Cornetto to WIN! With that in mind, we’ve selected a few social campaigns that caught our eye this week. First off, we have Cornetto getting romantic. T&C: https://t.co/znRvNg4UHs

Tips 60

Tips Banking Film Campaign 60

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. ” The Art and Science of Movie Marketing. Facebook Success Stories/Case Studies.

Curation 167

Curation List Automotive Real Estate 167

Audiense

JULY 22, 2016

This film is #ForEveryVictory : https://t.co/JvHnID4uoX Marketing Week. Mondelēz’s CMO Dana Anderson talks about putting strategy back into marketing and why eBay is the future of ecommerce. Take on new challenges & conquer your fears! JvHnID4uoX #HMSport pic.twitter.com/OfIIo5gkjX. — H&M (@hm) July 21, 2016.

Collaboration 60

Collaboration Campaign Film Team 60

Audiense

FEBRUARY 8, 2017

See the case study right here. I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. I’ve seen a lot of dystopian films or shows where computers have gained sentience, become evil, and taken over. Takeaways*.

Data 60

Data Focus Group Compete Twitter 60