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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. Case studies. White papers. You might even do a series of FAQs involving various topics.

Content 68
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The 12 Best Chatbot Examples for Businesses

Hootsuite

This makes them ideal for answering FAQs at any time of the day or night. And it served to give their audience what they wanted: timely answers to FAQs. They needed to automate FAQs to better serve their audience. They chose Acquire Live Chat to act as an FAQ chatbot on their site. Source: Acquire Case Study.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Microsites.

B2B 190
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Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

Review 190
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Login | Register | FAQ |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Wireless 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You are indeed the perfect case study. You are indeed the perfect case study. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. Jason Baer Thanks very much for the kind words. Bravo, man.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S.