Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Hootsuite

SEPTEMBER 16, 2022

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. Source: Acquire Case Study. Omni channel chat is another great sales use case for chatbots. Source: Acquire White Paper. following up.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom.

Activities 141

Activities Social Media Mobile Geotagging 141

Proactive Report

SEPTEMBER 12, 2009

Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. This campaign is a classic case study on how to listen, learn and respond. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs. take your own path.

Social Media 107

Social Media Case Study Small Business Advertising 107

Bill Hartzer

JUNE 24, 2009

The Zuberance webinar will feature real-world case studies of how B2B companies are harnessing Word of Mouth to: • Increase sales in a down economy. All attendees of today’s free webinar will receive a free white paper entitled, “Turning Word of Mouth into Sales Now for B2B Companies.&#.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Social Media Strategery

APRIL 7, 2009

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Developed a briefing, white paper, blog post, etc. Facebook firewall gov20 government government 2.0 Before next year’s Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Pam Moore

OCTOBER 16, 2019

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Proactive Report

DECEMBER 30, 2010

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. That means developing good content. PR content needs to include website meta tags, web page content and blog posts.

Data 75

Data Social Media Case Study Skills 75

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. You probably don’t believe me.

Trends 99

Trends Instant Messaging Review Cost 99

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I make a killer Facebook page? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Communities 170

Communities Marketing MySpace Yahoo 170

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter. Case studies. White papers. Case Studies. White Papers. Drive Traffic.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog. This includes your standard web copy, like your home and about pages.

Tips 98

Tips Content HootSuite UGC 98

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter. Case studies. White papers. Case Studies. White Papers. Drive Traffic.

Template 60

Template Templates Social Media Strategy 60

Pam Moore

MARCH 16, 2018

Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. Give your Twitter and Facebook readers good nuggets of information that help them, inspire them and enable them to get to know you better. Social proof.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

MARCH 1, 2017

Even if you have a few hundred or thousand followers on platforms like Facebook and Twitter, you face an uphill battle when it comes to gaining significant traction. Use Social Influencers. You’re certainly sharing blog posts on social media, but how big is your reach? Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. “Like” their Facebook pages. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Presentations. Product data sheets / brochures. eBooks / digital magazines.

B2B 190

B2B Social Media Alltop Marketing 190

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. Case studies. White papers.

Social Media 111

Social Media Strategy Brands How To 111

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. That’s because when you do it right, everyone wants to know, “What happened next?” Make sharing a habit.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Track your campaign like a case study.

Conference 196

Conference Social Media SEO Marketing 196

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Why Microsoft Should Bring Facebook-like Look to SharePoint. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Newsletters |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. See here how Whirlpool responds to its customer complaint on its official Facebook page. Currently, an estimated 92% of companies use this channel for marketing. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Rebekah Radice

JULY 30, 2018

White papers. Case studies. Here’s an example of what that might look like: Content Theme: Facebook Ads for Startups. Questions you can answer that become blog, social, and video posts: How to grow my startup with Facebook Ads? How to use Facebook Ads to increase sales? Checklists. Video guides.

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. Case studies. White papers.

Social Media 60

Social Media Strategy Brands How To 60

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Share Content At The Right Time. Don’t just push out news stories.

Influencer 109

Influencer Social Media Conversation Case Study 109

Convince & Convert

APRIL 2, 2013

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download. Write a case study? Just launch a press release with survey results?

Press Release 147

Press Release Strategy scribd Marketing 147

Social Media Strategery

JANUARY 26, 2009

I’ve used my own experience as a case study here. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0 Will I See You at the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Followers value images, videos, and case studies as the most valued content from brands on social media. Experience: The Blog ). iMedia Connection ).

Social Media 100

Social Media Social Networking Real Estate CPC 100