Social Media Strategery

APRIL 7, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Camp contained my thoughts about the event – what I loved and what I want to see next year. Camp contained my thoughts about the event – what I loved and what I want to see next year. Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Proactive Report

SEPTEMBER 12, 2009

And they’re taking it offline -the Dell heroes are sharing their success stories at various small business events worldwide such as the Inc. This campaign is a classic case study on how to listen, learn and respond. We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Hootsuite

SEPTEMBER 16, 2022

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. freed up event staff from repetitive tasks. Source: Acquire Case Study. Source: Acquire White Paper. Slush’s customer service automation. JennyBot was available on Slush’s website and mobile app. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Socialmedia.biz

APRIL 13, 2017

Build real relationships that exist beyond the sales environment; comment on industry events you both attend, or shared connections you both know. Include a lot of educational content like white papers and case studies in your social marketing plans. Don’t overwater.

Social Media 63

Social Media Hubspot Cost Case Study 63

Stay N' Alive

JULY 10, 2011

Step 1: Create a website with great content like how-to articles, expert interviews, book or product reviews, case studies, news stories, and contrarian stories (my personal favorite).

Trends 99

Trends Instant Messaging Review Cost 99

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Audience Analysis Worksheet. Stomp Random Acts of Marketing. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). It's worth testing longer form content in this phase to see how it converts.

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Case Studies. Intranet (Finding ROI) White Paper. Intranet Blog. About Us / Contact Us. Applications. Best Practices. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. But every time I go to an event, I learn better. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. case studies. KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. KM Overview.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Webbiquity SMM

JANUARY 2, 2013

Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. The most popular type of content: white papers, read by 88% of buyers. Jeff Bullas ). Marketing Charts ). Leaders West ). Jeff Bullas ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

NOVEMBER 26, 2023

What events can your content work with? Every industry has at least a few major events per year. Mark them on your editorial calendar and consider how your content could build up and work toward those events. Some events will be holidays, while others could be product launches or industry conferences.

How To 98

How To Press Release Template Templates 98

Convince & Convert

MAY 12, 2016

For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Based on analyzing all of the life cycle information, you should be able to determine what type of informative, free content will help them become more educated.

Tips 60

Tips Survey Hosting Metrics 60

ProBlogger

MARCH 1, 2017

While hosting a webinar obviously allows you to garner leads in the days and weeks leading up to the event, it goes far beyond collecting an email address and plugging it into a spreadsheet. “A A huge benefit of a hosting a webinar is the feedback,” Beohar has discovered. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Curate and comment on the best content. Vary your content formats and topics. Publish traditional content online.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Track your campaign like a case study. Pick the right time of the day and week to post (e.g. Facebook work best over lunch).

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Virtual events. Virtual events. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Presentations. Product data sheets / brochures. eBooks / digital magazines.

B2B 190

B2B Social Media Alltop Marketing 190

ProBlogger

APRIL 6, 2011

Should your revenue come from the very content that you pour your soul into or from something else, like a better salary, fees for speaking at events or a new business venture? Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Event-speaking representation.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Case studies. Then finally to the bottom of the funnel (BOFU) for those leads that are ready to make a purchase. Retargeting ads.

Social Media 118

Social Media How To Metrics B2B 118

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

NOVEMBER 5, 2012

“Typical categories for an editorial calendar can include breaking headlines, industry news, ongoing series, feature stories, in-depth product or service reports, polls, special promotions, events, tips, lists…the important thing is to be relevant : to your customers, your brand, and to search engines and social communities.”

Review 190

Review Press Release SEO Engineering 190

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. This begins and ends with nailing down the right times to share your content.

Influencer 109

Influencer Social Media Conversation Case Study 109

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I’ve used my own experience as a case study here. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Government 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Case studies. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. Here they need their questions answered in-depth and the more general upper-level content won’t cut it. Product demos.

Content 169

Content B2B How To Types 169

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. The site, started in October 2009, publishes fresh content (in the form of blog posts) about social media six days a week: irresistible case studies, how-to’s, interviews with experts, reviews and news stories.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. The site, started in October 2009, publishes fresh content (in the form of blog posts) about social media six days a week: irresistible case studies, how-to’s, interviews with experts, reviews and news stories.

Social Media 124

Social Media Case Study Sample Samples 124

Buzz Marketing for Technology

JULY 28, 2008

White Papers. Event Calendar. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Custom Resource Center. Solution Centers. Higher Ed Assns. Live from CT. 21st Century Learning. School Security. Virtualization.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Writtent Blog

JULY 24, 2013

Examples of the kind of awesome content other bloggers will want to link to include: beastly resources like ultimate guides and case studies. Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Grow your network.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. This begins and ends with nailing down the right times to share your content.

Influencer 60

Influencer Social Media Conversation Case Study 60

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. Jason Baer Thanks very much for the kind words. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

ProBlogger

APRIL 30, 2012

case studies. in-person events. white papers. research reports (white papers). Here’s how to start. Below are 19 popular forms of content: articles. social media updates. blog posts. enewsletters. microsites. print magazines. traditional media. branded content tools. Pinterest updates.

Content 46

Content eBook Travel Case Study 46

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. link] This is why I read @JayBaer [link] Jon Leland RT @jaybaer: Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation. Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Buzz Marketing for Technology

JULY 24, 2008

Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). The Protein Data Bank: A case study in management of community data. The national collaboratory—A white paper. Organizational Issues.

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Upcoming events / sponsorships / speaking engagements (with speaker bios included).

Press Release 200

Press Release scribd Vimeo How To 200

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things.

Campaign 60

Campaign Groups Groups Analytics 60