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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191
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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility.

B2B 62
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189
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The complete guide to create your employee advocacy content strategy

Sprout Social

Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. As the writers and editors behind blogs, videos, case studies and more, they can efficiently draft prepackaged social copy to accompany each curated post. Social media posts.

Strategy 130
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How to Measure Your Facebook ROI

Sprout Social

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40