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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents. Are Small Businesses Effective Online?

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The complete guide to create your employee advocacy content strategy

Sprout Social

Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Social media posts. Data reports. Templates and tools. sproutsocial.

Strategy 129
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Link Love Monthly: Best of February 2011

SocialFish

Give New Life to Your Press Release (Deirdre Reid). A Tweet’s Effects on Rankings – an Unexpected Case Study (SEOmoz). Beautiful Event Website Design: 10 Inspiring Example s (Event Manager Blog). Expanding the Concept of Event Social Networking Beyond Online Platforms (Michelle Bruno).

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types 255
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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

Press releases – Write and publish a press release online every time your company does something remarkable. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? You can leave a response , or trackback from your own site.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . Your case studies, white papers, e-books, articles and events are a category.

B2B 252