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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The nonprofit has evolved from an annual choir concert into an organization with dozens of programs and hundreds of volunteers who contribute more than 16,000 hours of volunteer service each year. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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002 Events in the Metaverse with NFTs and Oratory through time. Yo Cicero! Yo Tony Robbins!

Laurel Papworth

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Beth Kanter (also a Blue Key Champion) did a terrific case study on our use of Analytics back in August, and there’s quite a bit about the tweetathon in there. If anyone is not familiar with a tweetathon, it is basically a telethon type event that is held over Twitter. So I’ll pick up where she left off.

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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Sales process Different stakeholders within an organization will have different challenges and goals. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

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The Most Underrated Marketing Tactic at Your Fingertips

Convince & Convert

Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. The recent Outreach Marketing Virtual Summit took place at the end of the September and was our best online event yet! Read the whole entry. »