Webbiquity SMM

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 101
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Display testimonials linked to case studies in your sidebar. Build your email subscriber list. Exhibiting at an upcoming trade show?

ROI 191
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Traditionally, customer case studies, PR and analyst relations have filled this role. promote events, meet up at trade shows). You probably can’t be everywhere, but again social media monitoring tools can help set priorities and provide notification of situations to address. Develop relationships with influencers.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Alltop 148
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The Social Media ROI Debate

Webbiquity SMM

Social media is a tool, not an event, so such calculations don’t apply. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. Michelle Golden makes a compelling argument that ROI calculations apply only to discrete projects with a beginning, middle and end, such as a direct mail campaign.

ROI 193
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. Jeff Bullas ).