Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

Case Study 153

Case Study Study Marketing Company 153

Sherrilynne Starkie

APRIL 23, 2020

Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

Content 243

Content Case Study Marketing ROI 243

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

NOVEMBER 8, 2011

But when these events occur, they show the power of social media when harnessed by the people. The stock market hates surprises. The market is saying LinkedIn has a bigger upside than Apple. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case.

Case Study 187

Case Study Apple Study Brands 187

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

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Case Study Conference Marketing Study 136

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

Health Care 108

Health Care Case Study Study Campaign 108

ProBlogger

JUNE 7, 2018

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. It means planning to hire staff, learning about finance options, attending events in the startup ecosystem, and applying for numerous grants.

Case Study 47

Case Study Startup Study Blogger 47

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer. Learn more at chiefmarketer.com.

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List RFP Social Media Marketing 78

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. Here’s how she did it. This worked really well too.

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Case Study Study How To Module 44

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. One of the newest features added will give more prominent search placement to Google+ and YouTube Live Events.

Marketing 179

Marketing Case Study YouTube News 179

Convince & Convert

NOVEMBER 19, 2014

Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? ” Ask yourself what kind of marketing you can create that people would absolutely want to receive instead of just tolerate. tweet this). Sprout Social Shoutout.

Case Study 135

Case Study Marketing Study How To 135

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing.

Case Study 156

Case Study Marketing Influencer Blogger 156

Ignite Social Media

JANUARY 3, 2019

If you are not familiar with the Snapchat Certification Partner program, it aims to provide the expertise and in-house talent to help manage campaigns on behalf of marketers. Proven client success through case studies and client feedback. Finally, we have access to Partner events like summits and industry events.

Social Media 136

Social Media Case Study Training Guidelines 136

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Koka Sexton

FEBRUARY 16, 2023

10 examples of email marketing tracks to keep leads engaged Welcome email: This is the first email that a potential client receives after opting in to receive emails from your business. Case studies: Case studies are a powerful way to showcase the success of your products or services.

Campaign 78

Campaign Engagement Case Study Newsletter 78

ProBlogger

FEBRUARY 5, 2014

Marketing dollars were still being spent in the traditional sense. Readers who come back day after day respond very well to my “life event” updates. The market is saturated, the content is copied, and attention spans have gotten smaller! She says the culture of blogging at the time was “actually pretty ideal”. No followers?

Case Study 49

Case Study Study Content Fashion 49

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 97

Social Media How To Marketing Price 97

Convince & Convert

MAY 11, 2014

Image from BigStock.com Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. How can we possibly move to creating marketing that’s totally different and useful? Grab a teaspoon first.

Strategy 148

Strategy Marketing Case Study How To 148

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Marketing Communications at LinguaLinx.

Marketing 100

Marketing Case Study Journal Social Media 100

Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. locations, but they host events in 25+ cities globally. Most Convenient.

Conference 147

Conference Social Media Case Study Hosting 147

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your experience level and it’s fit with the event.

Eventful 127

Eventful Social Media B2B Conference 127

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies.

Blogger 152

Blogger Fashion Case Study Brands 152

agora pulse

SEPTEMBER 30, 2020

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Check out these tips to decide what to tweet.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sherrilynne Starkie

JUNE 7, 2012

The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. Then I provided some advice on how to stand out online.

Social Media 323

Social Media Health Care Case Study Overview 323

Convince & Convert

NOVEMBER 19, 2014

Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? ” Ask yourself what kind of marketing you can create that people would absolutely want to receive instead of just tolerate. tweet this). Sprout Social Shoutout.

Case Study 85

Case Study Marketing Study How To 85

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

Health Care 40

Health Care Case Study Study Campaign 40

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Case Study Study Training Collaboration 100

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Case studies.

Strategy 130

Strategy Content Curation Press Release 130

Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 166

Trends Marketing Case Study Loyalty 166