Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Influencer: TikTok star Kristen Hancher (23.4 Influencer: HaueterFamily (3.2

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets.

Hosting 140

Hosting Communities Case Study Social Media 140

Ignite Social Media

JANUARY 7, 2020

locations, but they host events in 25+ cities globally. The focus of the Social Media Strategies Summit is much more execution level, with case studies & how-to sessions geared towards more senior marketers. Biggest Names. Social Media Week : New York (May 5-7), Los Angeles (June 17-18). These are the 2020 U.S.

Conference 147

Conference Social Media Case Study Hosting 147

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The network effect takes place when a group of social influencers post content at a scheduled time. After this campaign and event, some of the bloggers approached Sam to work with him again!

Blogger 152

Blogger Fashion Case Study Brands 152

Social Media Strategies Summit

JULY 19, 2023

The brand shared over a dozen posts on TikTok before and during the event as part of a comprehensive three-month engagement campaign, including a dance challenge featuring Real Madrid soccer star Vinicius Jr. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

Brands 130

Brands Energy Sports Fashion 130

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. One of the most common questions marketers ask me is whether or not they can prove some sort of tangible ROI on their influencer marketing. In the case of Toyota, the answer is clear: yes!

Campaign 60

Campaign Influencer Case Study Marketing 60

Convince & Convert

APRIL 22, 2014

Through an event catered and tailored to Alabama bloggers, Unclaimed Baggage wanted to generate blog and social posts about the unique and family fun aspects of their store. How to Make an Event Worth Attending Strategy extends beyond narrowing down the right people and locating them. Quality beats quantity in this type of situation.

Brands 156

Brands Blogger Retail Case Study 156

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. Read more here.

Case Study 156

Case Study Marketing Influencer Blogger 156

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Stumble upon something good?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Stumble upon something good?

Types 255

Types Content Case Study Press Release 255

Dave Fleet

FEBRUARY 2, 2011

Find local events – Watch for interesting events that your connections are attending. Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. Meet new people – Get to know friends of your friends and widen your circle.

Twitter 419

Twitter How To Reputation Curation 419

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

SEPTEMBER 14, 2023

Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Using a dedicated influencer marketing platform, like Tagger by Sprout Social , to manage and foster your creator partnerships can streamline your strategy.

Strategy 123

Strategy Brands Content UGC 123

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google continues to add features that will give more prominent Google search placement to users of Google+, Google Hangouts, and YouTube Live Events.

Marketing 179

Marketing Case Study YouTube News 179

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. When I first started working on social media and influencer marketing for them, it was just bloggers. Tell us a bit about how Sway Group got started.

Groups 100

Groups Groups Influencer Case Study 100

Convince & Convert

JANUARY 28, 2014

While reach and influence matter, they aren’t always top qualifiers.”. In addition, Char-Broil hosts an annual event with the All-Stars to cook, compare notes, discuss the brand, and check in. Mary says the bloggers really enjoy these events. Are the bloggers actively posting?

Blogger 151

Blogger Case Study Klout Influencer 151

Hootsuite

MARCH 2, 2022

Creators (sometimes known as influencers) can be your way in. In fact, 84% of consumers say they would purchase, try, or recommend a product to friends and family based on relevant influencer content. For specific strategies, check out our blog post on how to work with social media influencers. live social shopping events.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. All these factors will influence your content creation workflow and the frequency of how tasks should be prioritized. You can keep track of important events and holidays as well.

Content 81

Content Collaboration Project Template 81

Keyhole.co

JUNE 7, 2023

Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand. Technique #2: You tell your customers you’re a great brand by sharing customer testimonials, names of previous clients, and case studies.

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Think of how much time you could save if you weren’t focused on ONLY identifying new influencers and reaching out to them? Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Define your niche and own it.

Case Study 60

Case Study Marketing How To Influencer 60

ProBlogger

FEBRUARY 12, 2018

How to Build Authority and Influence with Your Audience. In today’s episode, I want to talk about building authority and influence. Getting traffic is one thing, but how do you build influence? In this episode, I want to share 13 things that I’ve noticed good influencers do to build authority and credibility with their audience.

Influencer 54

Influencer How To Case Study Blogger 54

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …hearing a customer or business partner mention a recent blog post helped influence their decision.

Social Media 244

Social Media Airlines Sentiment Conference 244

Convince & Convert

JUNE 11, 2014

To develop valuable case studies for people to gain insight from, 2. This gives us information including the number of people engaged, the reshare rate, and key influencers. Let me take you through a few case studies and the reports for each one to illustrate how this works. So, why would I help with them?

Campaign 162

Campaign Google Case Study Badge 162

Pam Moore

SEPTEMBER 19, 2023

Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise!

B2B 78

B2B Exercises Remix Team 78

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. Or perhaps you love the sound of it, but want to see it in action?

Examples 223

Examples Retail Instagram Buy 223

Waxing UnLyrical

AUGUST 31, 2015

Why: “The bottomline is that the core of Public Relations, which is engaging and communicating to influence behavior has remained fundamentally the same,” says Amith Prabhu for MxMIndia. Although this media event was last year, these lessons still ring true today. ” 2. PR is not changing. Rock and Roll Branding.

Meeting 100

Meeting Case Study Consultant Eventful 100

Keyhole.co

SEPTEMBER 20, 2023

Write engaging case studies to build niche expertise. Update customers on upcoming events, product launches, or exclusive sales. Arrange interviews, webinars, and panel discussions at industry events. Identifying and partnering with the right influencer lets you leverage their clout to enhance your online reputation.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JULY 18, 2023

Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. Offer exclusive benefits: Provide exclusive benefits such as early access to new products, discounts, or events for community members to make them feel special. ” - Seth Godin.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Sprout Social

FEBRUARY 3, 2022

Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Event attendance. Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Buffer Social

SEPTEMBER 11, 2023

Attend industry events, join relevant LinkedIn groups, and reach out to people you admire. Follow influencers and top companies Follow influencers, leaders, and companies in your industry to stay updated with trends and discussions. Attend industry events and meetups. Highlight your skills and experience in your profile.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JULY 5, 2023

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Finally, remember that research is never a one-time event.

Research 77

Research Google Newsletter Curation 77

Idaconcpts

AUGUST 16, 2013

Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. In situations where you accumulate negative feedback, you can build some highly optimize microsites on these domains to push those results out of your sphere of influence. Managing Negative Feedback.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

AUGUST 22, 2014

Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. In situations where you accumulate negative feedback, you can build some highly optimize microsites on these domains to push those results out of your sphere of influence. Managing Negative Feedback.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191