B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
Webbiquity SMM
JULY 9, 2012
Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,
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