Sherrilynne Starkie

APRIL 23, 2020

Build on the successes and avoid the mistakes of those who came before with real-world case studies. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Enroll for this free webinar here !

Content 243

Content Case Study Marketing ROI 243

Sherrilynne Starkie

MAY 25, 2013

I am presenting a session on mastering member communications in the social media ecosystem , a case study of Thornley Fallis’ recent work with the United Association Canada, the union of journeymen and apprentices of the plumbing and pipe trades. The event boasts a whole range of interesting speakers and topics.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

MAY 10, 2012

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Thank goodness for the fast finger people in the crowd who live-tweeted the session; a selection of tweets is feature below.

Health Care 284

Health Care Social Media Case Study Newsletter 284

Sherrilynne Starkie

JUNE 7, 2012

The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. Then I provided some advice on how to stand out online.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. As events rolled out on that fateful night, Twitter told the story of the disaster in real time. A case study in crisis communications #failure.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 27, 2014

This week Canadians get the chance to meet Gini at Third Tuesday events in Ottawa and Toronto. The Spin Sucks Brand Ambassador Program: A Case Study. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Ladies, choose a man as your mentor. Related articles.

Case Study 260

Case Study B2B Authentication Review 260

Sherrilynne Starkie

JULY 23, 2012

She broke the process down into key steps t to build out a strategy that reflects an understanding of people’s thoughts, opinions and preferences and demonstrated how to use this information through a case study which focused on the social media behaviours of cat lovers vs dog lovers.

Social Capital 275

Social Capital Research Social Media Case Study 275