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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Harmony Project reshaped everything from grant applications to event programming and marketing materials. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Incorporating this updated, data-backed messaging ? Social purpose.” ? I love what I do.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. Verizon kinda pulled it off.

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Case Study Facebook Retail case study event marketing marketing measurement social media strategy' Background:

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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle.

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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.