Jeff Esposito

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#Ravens get fans involved with Super Bowl XLVII

Jeff Esposito

So keep up to current events and share information that is timely. Sharing their case studies or a special experience with them can go a long way to making them feel part of your company or its mission. Your ideas of kick ass content might be different from theirs.

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Six companies I admire in social media

Jeff Esposito

Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. It is kind of like the brand knows that it is a trainwreck but also knows that you can’t keep your eyes away so why not capitalize on it?

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