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Adam Cohen

Case Study

Eventful

Social Media Success is About The Customers, Stupid

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. How do you define success with leveraging social media?

Social Media

Social Media Airlines Sentiment Conference

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events. More and more case studies of successes in social channels are popping up.

Research

Research Social Media Marketing Retail

Adam Cohen

Social Media Success is About The Customers, Stupid

10 Reasons Market Research is Critical to Social Media

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