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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers.

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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts.

Strategy 130
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89
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Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Once shared across social media, the World Cup trend visuals will also spark more engagement than if they were text-only.

Trends 149
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Link Love Monthly: Best of February 2011

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). Is this Seat Taken?—Expanding Ecosystems.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement.