Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. It is not driving business. Time: 2pm et .

Content 162

Content Training How To ROI 162

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

NOVEMBER 17, 2010

It’s a great double sided ROI story for Social Customer Support. It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. Share this on Facebook. in fact it is always the opposite of that.

Brands 243

Brands Reputation ROI Case Study 243

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. and a 9.39% conversion rate. conversion rate).

Social Media 100

Social Media Retail Apparel ROI 100

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business? Social currency = attention + action. Time: 2pm et .

Content 164

Content Training ROI Compete 164

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Create once, use many with a message house (message bible).

Content 162

Content How To Marketing Case Study 162

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Pew Research. See you next week!

Case Study 132

Case Study ROI Social Media Team 132

Pam Moore

SEPTEMBER 19, 2023

Hustling to get the juiciest ROI from your efforts? As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise!

B2B 78

B2B Exercises Remix Team 78

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new. This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. All companies will benefit from Facebook Success Summit.

Facebook 111

Facebook Case Study Microsoft URL 111

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. It's easy to get side tracked by all the geekdom in social.

Metrics 96

Metrics Social Media Marketing ROI 96

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Facebook Will Own You.

Postrank 170

Postrank Handbook Case Study Press Release 170

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Reporting on Conversions and KPIs. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Convince & Convert

APRIL 8, 2015

Influencer Marketing Delivers a Strong ROI. Marketers Get Best Results from Blogs and Facebook. Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. 37% said blogs were their most effective platform, and 25% said Facebook. Budgets Rising.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" They're on Facebook, Twitter and LinkedIn. People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). Are the consumers there?

Findability 106

Findability Social Media Case Study ROI 106

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. In that case, it’s important to repurpose your content to fit in with the best practices of each platform.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. There are plenty of case studies that can prove it.

Reddit 115

Reddit CPC CPM Cost 115

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. Beth and Katie drive this point home very effectively, yet in a most conversational way. There is a picture of a cute dog on the second page of the book.

Case Study 208

Case Study Consultant Buy Study 208

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62

Pam Moore

MARCH 19, 2020

However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Video Marketing Influencer 78

The Marketing Blog

DECEMBER 10, 2009

Conversations December 10, 2009.10:35 themarketingblog.wordpress.com) Possibly related posts: (automatically generated)Reflecting about this New Study that Reveals Facebook Better Than Twitter f…No TitleDoug Cornelius on Social Media and Compliance13 Enlightening Case Studies of Social Media in the Classroom #in (via @Soc… [.]

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook.

Social Media 191

Social Media Research ROI Technorati 191

agora pulse

JULY 31, 2020

That said, reading the reviews in marketing forums, Yelp, Google, and Facebook may paint a more realistic picture of a social media agency. Statistically, anything over 1% is considered a good Facebook engagement rate. Do you have a case study we can see? A good agency will create a style to suit you.

Social Media 190

Social Media Marketing How To Social Media Management 190

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Laurel Papworth

APRIL 21, 2012

They are small classes with room for question and answer, so bring your Facebook and Twitter questions! You probably already know a little of Facebook, Twitter and social bookmarking. What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools? Step by Step Social Media.

Training 76

Training Course Social Media Press Release 76

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Sprout Social

SEPTEMBER 20, 2018

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Facebook and Instagram’s respective ad platforms get ultra-granular in terms of targeting.

Organization 98

Organization Social Media Strategy How To 98

Buffer Social

MARCH 4, 2019

Feel free to jump around and explore the 7 ways to improve your Facebook retargeting campaigns: Retargeting Overview. Tip #5: Utilize Dynamic Creative Ads on Facebook. But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. Which ad set or ad creatives have the highest ROI?

Campaign 75

Campaign Overview Advertising Buy 75

Sprout Social

MARCH 21, 2017

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. Think of what occurs when you first discover a new Facebook page.

Social Media 106

Social Media Marketing How To Metrics 106

Laurel Papworth

APRIL 29, 2012

A Facebook personal profile and a LinkedIn or Twitter account is assumed. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Understanding Facebook, Twitter, LinkedIn optimisation.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JULY 2, 2013

Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Course 102

Course Social Media Press Release Class 102

Waxing UnLyrical

JANUARY 29, 2013

Beth also shared a great summary of tools often used by nonprofits from her blog, as well as a case study (among many!) Also check out a recent post that is chockfull of information on using Facebook promoted posts (don’t dismiss it without reading it!). You can download and read the full transcript of #measurePR for Jan.

Case Study 177

Case Study Consultant Upcoming Travel 177

Hootsuite

JULY 2, 2019

Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Once the campaign has wrapped up, summarize your results in a report that demonstrates social media return on investment (ROI). Amplify also integrates with Workplace by Facebook.

Social Media 111

Social Media Guidelines HootSuite How To 111

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Did the question of “ROI&# ever come up when you were discussing the strategy with the client? How will they change their landing page/site to optimize conversions? pts Settings.

Postrank 151

Postrank Campaign Tourism Social Media 151

Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

ROI 40

ROI Twitter Upcoming Energy 40