Writtent Blog

DECEMBER 26, 2023

You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). For inspiration, read this case study from Marketing Sherpa about how one firm planned and executed their content marketing strategy. This post from Parse.ly

Startup 97

Startup Content Marketing ROI 97

Audiense

MAY 31, 2018

Their more traditional segmentation (where their audiences of interest had always been the decision makers for technology purchases, small and medium-sized companies, etc.) The post Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study] appeared first on Audiense.

Case Study 68

Case Study Campaign Activities Study 68

Dave Fleet

AUGUST 22, 2011

Even if you’ve worked in the social media space for a while, this book offers useful pointers and case studies that will help you to think differently about how you approach B2B social marketing. It brings new case studies to the table. We’ve all heard about the obvious case studies a hundred times.

Review 369

Review Case Study B2B Marketing 369

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. You need to establish the value equation for your company or client and provide results that meet that framework. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

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Company Wiki Case Study Press Release 142

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Ultimately, each B2B company will have different processes in place, and you can experiment with different approaches to find the optimal strategy for your company.

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B2B Trends Social Media UGC 117

Convince & Convert

DECEMBER 15, 2023

Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies.

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

OCTOBER 11, 2022

Case studies. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Want to determine the impact of employee advocacy on your company’s bottom line? Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Writtent Blog

JULY 19, 2016

There are companies that run annual surveys in every industry. For example, if you are selling SEO services, your post or resources page can be about SEO ROI. The post Case Study: How to Drive 300+ Backlinks to 1 Blog Post appeared first on Writtent. So, you can simply curate the data.

Case Study 40

Case Study Study Curation Survey 40

Oktopost

MAY 24, 2023

Schedule a demo today and discover how we’ve helped companies like yours achieve remarkable results. And if you’re curious to learn more about the impact we’ve made, we encourage you to explore our case studies. Are you ready to experience the Oktopost difference?

Badge 62

Badge Social Media Case Study ROI 62

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 24, 2014

3: Social Media Policies Don’t Offer Concrete Metrics or Proven ROI. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. As much as business culture can have its own memes, the ROI conversation has certainly become one. 4: Inertia.

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Social Media Brands ROI Case Study 192

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation.

ROI 74

ROI Process News Content 74

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Laurel Papworth

JULY 17, 2023

Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered. Review case studies and analytics to determine best practices for relevant industry sectors with artificial intelligence. So has Bard, Adobe and others.

API 52

API Case Study Training Conference 52

Laurel Papworth

APRIL 16, 2012

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. 50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Add this case study to the other one about Apple losing 4.6

ROI 84

ROI Social Media Price Case Study 84

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

MAY 31, 2011

For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). Understand How Social Fits in Your Company. Not every company has access to the same metrics. Decide on ROI vs. Correlation. If course it can.

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Process Social Media ROI Metrics 149

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. This approach attracts more leads and increases conversion rates.

B2B 69

B2B Campaign Statistics Data 69

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? When it comes to content marketing, the “80/20 rule” actually understates the case. The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). DeSantis Breindel ). Michael Brenner ).

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Statistics B2B Content Marketing 207

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Social Media .

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

JULY 31, 2020

Assuming you provided your proper company name and website on the contact form, that agency should have several days to check out your channels and get a feel for your social media marketing. Many companies offer social media marketing services, but are they truly a social media marketing agency? Do you have a case study we can see?

Social Media 190

Social Media Marketing How To Social Media Management 190

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. This approach attracts more leads and increases conversion rates.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 105

Software Industry Social Media Marketing 105

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI? The ROI is insane. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

DECEMBER 25, 2011

For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). Understand How Social Fits in Your Company. Not every company has access to the same metrics. Decide on ROI vs. Correlation. If course it can.

Process 134

Process Social Media ROI Metrics 134

Pam Moore

SEPTEMBER 19, 2023

Hustling to get the juiciest ROI from your efforts? Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME! In a world of automation and robots… be the HUMAN! Hey Digital Marketing and B2B Sales Trailblazers!

B2B 78

B2B Exercises Remix Team 78

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . Four Your Information.

Case Study 131

Case Study ROI Social Media Team 131

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 81

Content Collaboration Project Template 81

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. CASE STUDY : Mizuno Mezamashii Run Project.

Case Study 40

Case Study B2B Project ROI 40

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. of the company’s revenue could be attributed to social.

Social Media 100

Social Media Retail Apparel ROI 100

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

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Yammer Policies Social Media Yahoo 198