SocialFish

NOVEMBER 3, 2010

According to the survey, 34% of the global chief communications officers surveyed (Fortune Global 500) reported that their companies experienced a social media-based reputation threat during the past 12 months. A damaging video or commentary may not go universally viral, but it can become significant within your association or industry.

Attensity 169

Attensity Reputation Press Release Survey 169

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Networking: If you don’t have a lot of experience with interviews, start with the people you already know or have networked with in your industry.

Content 99

Content Press Release Marketing Applications 99

Convince & Convert

FEBRUARY 26, 2013

Every second, website surfers land on pages crammed with industry babble. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Buzzword babble. Put a lid on it.

Consultant 160

Consultant Press Release eBook Badge 160

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students gain a comprehensive toolkit for dealing with negative criticism online. .

Class 85

Class Training Social Media Case Study 85

Writtent Blog

DECEMBER 20, 2023

In fact, nearly everyone in your company is an expert at something–the features of your product, the benefits of your service, the little things that make the most of your offering, how your company is the best choice. For the purposes of content marketing, almost everyone you meet is an expert.

Content 97

Content Case Study How To Press Release 97

Writtent Blog

NOVEMBER 27, 2023

Some popular ways of offering value to your prospects include: creating how-to’s and tutorials answering frequently asked questions solving common problems providing cutting-edge industry news Sharing valuable, or value-packed, content does not mean giving away the information in your books, courses, or consulting packages for free.

Content 98

Content Press Release Marketing Case Study 98

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Create customer case studies. Host free events.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

FEBRUARY 22, 2021

B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility. Asana Rules!? link] pic.twitter.com/zgXaLLn6qF.

B2B 135

B2B Social Media Hashtag Press Release 135

Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Talk about current news, trends, and events in your industry in your blog posts, tweets, social updates, press releases, and more. Curate and comment on the best content.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies.

Mobile 100

Mobile Metrics ROI Press Release 100

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Facebook API data. Collaboration with the Facebook Data Science Team.

Study 167

Study Social Media Forums Case Study 167

Proactive Report

OCTOBER 28, 2016

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. Reputation Management is a mature and sophisticated industry now. Press Releases. Industry News/Commentary.

Press Release 40

Press Release Reputation Survey Google 40

Convince & Convert

OCTOBER 19, 2015

We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Clayton Wood, CEO of Identity Labs , says his company has a two-hour response time. “We Case Studies.

Types 60

Types Conversation Case Study Content 60

Proactive Report

MARCH 31, 2015

Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 40

Trends Case Study Press Release Report 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Read this Mashable guide. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Which emerging platforms are essential (or even worth investigating)? Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to news releases (current year and archive of past years).

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

agora pulse

SEPTEMBER 2, 2020

If you have a good background in the sector and can show off case studies , previous work, and client testimonials, you’re off to a good start. Set up costs of establishing a company, paying an auditor, and a lawyer. Plan a series of PRs to go out to relevant industry publications. You specialize in a sector .

Social Media 148

Social Media Marketing How To Tweetdeck 148

Techipedia: Tamar Weinberg

JANUARY 5, 2009

83 Social News Sites – Categorized by Niche (Square Oak): Brendan Picha lists another handful of social media sites in case you’ve lost your taste for the mainstream sites. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. What are the challenges?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

ProBlogger

AUGUST 12, 2015

The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Big corporations, start-ups and even smaller companies are buying into it. Boost company visibility or even ameliorate your brand image. Target a global audience.

Tips 20

Tips How To Publishing Engineering 20

Webbiquity SMM

APRIL 12, 2016

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one.

Report 100

Report Strategy Content Marketing 100

Writtent Blog

APRIL 8, 2013

The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management. Industry news: Business newsletters are an excellent way to inform your customers about what’s new in the industry.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization. Read more about this SEO strategy here.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Types 60

Types Content Diagrams Posterous 60