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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout? Our Story Tellers.

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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Users post collages about what they love and get feedback from the PicCollage community.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. Social media key PR driver. Related articles.