ProBlogger

FEBRUARY 5, 2014

The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. Content Week Case Study: Carly Heitlinger of The College Prepster. Case Studies General Writing Content' “There was NO pressure,” she says. “No No followers? No problem.

Case Study 49

Case Study Study Content Fashion 49

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brands 115

Brands How To Authentication Collaboration 115

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. And the most successful case studies are precisely those that embrace this approach.”.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Ari Herzog

OCTOBER 10, 2012

Despite social acceptance of these behaviors on retail and peer-review sites, there is a general anachronism with local government. If I receive a sufficient number of votes from the at-large internet community, I will highlight case studies of municipal websites that are a hit with their residents.

Engagement 101

Engagement Proposal Case Study Conference 101

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. When Andy comes to town, it’s a big deal in the backyard poultry community.

Content 142

Content How To Case Study Feed 142

Small Business Mavericks

APRIL 27, 2011

This makes sense since you own a retail shoe shop. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Because Meetup is a popular website, many people use it to find groups that meet around their interests.

Marketing 150

Marketing Case Study Press Release Groups 150

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. With more than 100 brands in 100 different countries, General Mills uses community managers to take care of brands on an individual basis.

How To 123

How To Apple Hotels Case Study 123

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links. – The New York Times published a story on Saturday about huge retailer J.C. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 79

Small Business Case Study Retail Press Release 79

Sprout Social

JUNE 25, 2019

The same rings true when it comes to growing communities or engaging customers. Whereas an enterprise-level business might need help with community management or social content creation, small and solo businesses might invest in a one-off social audit. Community management. Sure, you could do it yourself.

Social Media 95

Social Media How To Marketing ROI 95

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Fast food, retail, sports—those brands can get experimental. According to 72% of our LinkedIn community , the answer is yes. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

JANUARY 8, 2018

We’re fascinated with how prominent athletes, not to mention teams and leagues, are using social media as a platform to drive social change and build community. Case Studies: Rewiring Retail for the Digital World. Conference Track: High Tech Retailing Summit. Tech West, Sands, Halls A-D, 45222.

Conference 40

Conference Retail Sports Travel 40

Convince & Convert

NOVEMBER 8, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Do You Know When to Create and When to Curate?

Curation 139

Curation Web 2.0 Case Study Social Media 139

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. Read our case study with the beverage brand. #2: Patagonia is a rare exception in the retail world. 2: Well+Good.

Feed 56

Feed Feedly Instagram How To 56

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). There are plenty of case studies that can prove it. Example of subreddit targeting. There are over 2.2 increase in brand awareness and a 13.8%

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

AUGUST 7, 2015

In an interview with AdAge , VP of Concept and Market Development Jonathan Luster said, “It’s been a great introduction to the community and our introduction to being at the sidewalk. Here, we’re right in the community.”

Retail 60

Retail Campaign Curation Newsletter 60

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers. To see Pixlee’s Magento integration in action, check out this PFI Western case study.

Authentication 40

Authentication UGC Case Study Review 40

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

Hootsuite

JULY 2, 2019

Their posts create a sense of community among themselves and their customers alike. Through a culture of inclusion, opportunity for all, sustainable coffee (99% ethically sourced), greener retail and strengthening communities, Starbucks delivers! Employee advocacy case study: Oslo Metropolitan University.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Get our Definitive email newsletter.

Content 60

Content How To Tumblr UGC 60

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. 100,000 retail value.

Company 122

Company How To Case Study Mobile 122

ProBlogger

MAY 25, 2016

These could be websites, books, tools, online communities, trade magazines–things you yourself use to become an expert in your niche. How you go about doing this will depend on the retailer you’re using or the ecommerce system you have set up for the business part of your blog. Case Studies.

List 32

List Discount Case Study eBook 32

Convince & Convert

NOVEMBER 2, 2023

And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate community, shaking up your industry, or changing the world, strong branding can help you get there. But branding can’t fix everything. Here are three illustrative case studies that demonstrate what branding can do.

Brands 78

Brands Apple Case Study Fashion 78

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost. View this post on Instagram. ?ƒ????

UGC 60

UGC Content Instagram Hashtag 60

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245

Hotels Social Media Communities Discount 245

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

Curation 102

Curation Communities Instagram Strategy 102

The Realtime Report

NOVEMBER 27, 2012

From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. . “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland.

Brands 192

Brands Organization Hosting How To 192