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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Case Study: The Wide Appeal of Fitbit. Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. If the Fitbitters that I know personally all have different use cases for owning a Fitbit, how does Fitbit connect with all of these unique personas? highlight to tweet). Healthcare.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

These questions, and many more, were answered in the following case studies from leading marketing agencies. Pace: Four Seasons Magazine. Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. dCustom: Carry the Load. Good Blogs: The Flaming Vegan.

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Grow Your Wiki

Buzz Marketing for Technology

online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Confluence.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

ProBlogger Training Day event speakers Craig Makepeace and Caz Makepeace are travel bloggers who landed a corporate sponsorship deal with a major airline, to cover a high profile international sporting event. You’ve built a community. Your intimate knowledge of how your community thinks and behaves has a valuable price tag on it.

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ViperChill Monthly Report 11

Viper Chill

I said from day one that I would do a case study of this sites’ traffic for one year, and that’s what I’ve done. Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor. What about your million dollars case study?

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How Bloggers Can Make Money from Brands

ProBlogger

Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. How to P.A.C.K. How can you make money?

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