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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. The content on Buzzfeed alone was pretty amazing. Movember Introduces The Moscars.

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Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. » Social Media Case Studies' In order to. Read the whole entry. »

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Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Marketers always talk about building passionate communities and brand advocates. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. Disclose How Tweets Will Be Used.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

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Threadless Shares 10 Years of Insights and Inspiration

Convince & Convert

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. How do you know when it’s time to add resources in those areas?

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Managing Your Time, Attention, and Personas

Bare Feet Studios

It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. As I am in the process of writing a lot these days, I wanted to bounce some ideas around the room in Metro Detroit (aka “the D”) to get new perspectives and possibly some case studies.