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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Diva Marketing/Toby: The micro site is rich with content about breast healthcare. Would you explain the concept for the Diva community?

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Diva Marketing/Toby: The micro site is rich with content about breast healthcare. Would you explain the concept for the Diva community?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab?

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20 Bloggers to Watch in 2012

ProBlogger

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” I love his blog.

Blogger 53
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

The “edgier” social marketers who tout “relationships” and “connections” will probably find themselves feeling vindicated after taking a look at a recent joint study by the National University of Singapore and Nanjing University. Is it with “shareable content?” Facebook API data.

Study 167
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page. It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage.