Waxing UnLyrical

SEPTEMBER 12, 2019

Check out my case study for more detail on why longform content is tops: Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine. Developing a Content Marketing Strategy.

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Content Marketing Case Study Study 150

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

AUGUST 28, 2018

Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable. Connect with your readers on a deeper level by showing the conflict’s relatability. Introduce the hero and the protagonist. It’s the classic good vs. evil tale.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. There is a picture of a cute dog on the second page of the book. The second page! Beth and Katie don’t preach to you, they tell you stories.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%.

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Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing?

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

FEBRUARY 13, 2015

Consider this recent case study (well, it’s not a case study yet, but it is recent work), which I discussed with Rebekah Iliff over at AirPR’s blog : “We recently wrapped a project with a client in the education space; they were launching a new online offering. And analytics are at the heart of this approach.

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Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JULY 31, 2013

I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

FEBRUARY 16, 2011

The shoes finally came, I loved ‘em and ended up writing & talking more about them, as I did on BNET … and WUL earlier… and here again… and have started using them as a case study in presentations. I’ve written about Dan before as well, and his story has also made it into my file of case studies.

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Case Study Organization Flickr Study 268

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. I’ll wait. Good, right? It shows how the PESO model works across departments — and the importance of working together versus in a silo.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JANUARY 11, 2016

Why: “A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing,” writes Lauren McDonald in this really interesting case study for Deirdre Breakenridge’s PR Expanded. Improve an Entire Community through Fundraising.

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Case Study Film Sports Consultant 100

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JUNE 5, 2018

Provide case studies of other, similar nonprofits using paid ads and their results. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Show them the decrease in traffic/engagement (if it applies). Check out the full transcript for April 12.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 16, 2011

But that’s where we’d like to take this session – talk about real world measurement, case studies, etc. Originally, it had an addendum that was “beyond just fans and followers,&# but I don’t know what happened to that part of it in the publishing of the schedule.

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Case Study Meeting Conference Social Media 206

Waxing UnLyrical

JULY 12, 2013

In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community. There are so many facets to what he did, and how he continues to market the book, it’s a bit mind-boggling. And it is terrific to aspire to.

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eBook Case Study Resources Consultant 265

Waxing UnLyrical

FEBRUARY 26, 2017

In-depth case studies that show you how to apply Social PR smarts in ANY situation. More deets here but basically: An incredibly compact and effective training program that gets you up and running with solid Social PR IMMEDIATELY.

Training 100

Training Badge Case Study Exercises 100

Waxing UnLyrical

JANUARY 29, 2013

Beth also shared a great summary of tools often used by nonprofits from her blog, as well as a case study (among many!) . — Beth Kanter (@kanter) January 22, 2013. on the best tools to use: @ joannafarley1 #measurepr in the words of @ kdpaine don’t focus on tools, most imp. one may be a spreadsheet!!

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Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

AUGUST 31, 2015

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy. Why: “So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. ” 7.

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Meeting Case Study Consultant Eventful 100

Waxing UnLyrical

OCTOBER 14, 2011

I’ll be using a few case studies to make my points, and if you’re planning to attend, I really hope I’m able to help you in some way. It does require elbow grease, though. Measurement doesn’t have to be expensive. Strategy and measurement go hand-in-hand. Measurement is fun !

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Conference Case Study Flickr Meeting 172

Waxing UnLyrical

MAY 23, 2011

Case studies (read: shout-outs) would be fun, too. Reciprocal sharing as much gold as you can from yourself and from others, though – that is what turned your vibe into the distilled prototype of your personal brand. And that’s my theory. Let me have it, what do you think? Add, subtract, multiply, divide it. It’s still in testing.

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Social Media Case Study Flickr Project 202

Waxing UnLyrical

JUNE 5, 2011

Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. However, if this approach to settling defamation suits takes off, I imagine some lawyers might not be too happy. Journalism vacuum filled by PR professionals, or spin doctors? by Mark Story.

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Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Funny+useful=awesome.”

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Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JUNE 10, 2015

Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Get to know your target audience so that you can make your content as relevant as possible. and build a market of future readers and customers. Cameron Johnson is a business consultant and entrepreneur.

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

APRIL 8, 2015

Perhaps you cite a successful example, a simple case study, of how you helped one of your existing clients achieve success. Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community.

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Marketing Case Study Exercises Meeting 100

Waxing UnLyrical

JULY 24, 2015

Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

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Consultant Case Study Course Conference 100

Waxing UnLyrical

MARCH 1, 2012

There are some really interesting case studies in the report, including a breakdown of how gamification was used to encourage participation and fundraising, so you should read it , particularly if you work for or with nonprofits. 58% of the nonprofits recruited new donors.

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Eventful Training Survey Communities 154

Waxing UnLyrical

APRIL 29, 2015

The University of San Diego found, through a case study, that BTM kids have improved self-esteem, a more positive outlook on life and tend to engage in less risk-taking behavior. The profound impact Boys to Men has on its community is evident, and these successful community fundraising efforts allow them to grow each year.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

JANUARY 11, 2012

Beth Kanter (also a Blue Key Champion) did a terrific case study on our use of Analytics back in August, and there’s quite a bit about the tweetathon in there. So, with Champion buy-in, we did four more tweetathons last year; one each, September through December. 12 tips on planning and running a successful tweetathon.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity. Theory is all very well, they (you) said. What about real-life examples?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

MAY 10, 2018

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. It sounds like a lot of work involving a lot of people.

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Content Module Metadata Case Study 181

Waxing UnLyrical

MARCH 8, 2013

Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” “That case study – or teachable story – won a prestigious academic honor: a Coleman Foundation Case Award.

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Case Study Project Issues Insurance 240