Waxing UnLyrical
JULY 18, 2019
Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.
Waxing UnLyrical
JUNE 27, 2012
And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”
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Waxing UnLyrical
OCTOBER 17, 2011
Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.
Waxing UnLyrical
MAY 17, 2018
Besides my facilitator’s fresh-faced, late-night gratitude video, there’s something else she did that made the campaign a success and a highlight in my “things I did on social media that made a difference” reel. I made a video in support of our campaign. She demanded accuracy. One of my captions was off by a word.
Waxing UnLyrical
APRIL 25, 2012
Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play. What do you think?
Waxing UnLyrical
APRIL 3, 2012
While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While there were 200 people who participated, there were over 2,500 views online on YouTube. Flash mobs have a way of engaging the audience.
Waxing UnLyrical
JUNE 6, 2016
Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.
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