Sherrilynne Starkie

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Make the case for video content

Sherrilynne Starkie

These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. YouTube Video Reach. YouTube uses machine learning to maximize the reach of video ad campaigns. Source: Facebook. . ” Video Marketing Statistics.

Video 307
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YouTube Video Reach Campaigns

Sherrilynne Starkie

Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube. Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now advertisers can upload multiple video creatives into a single campaign.

YouTube 30
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Top Five: YouTube has more users than Facebook

Sherrilynne Starkie

Top Five: YouTube beats Facebook as most-used platform. Facebook, YouTube, Snapchat and Google all feature. YouTube beats out Facebook as the most widely-used social media platform. YouTube beats out Facebook as the most widely-used social media platform. followers . Listly by Sherrilynne Starkie. Follow List.

YouTube 67
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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. It should be included as part of all Facebook campaigns. — SS. — SS.

News 225
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media.

Marketing 367
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Real beauty sketches: cynical marketing ploy?

Sherrilynne Starkie

As part of Dove’s ongoing “ Campaign for Real Beauty.” Getting people talking about the importance of positive self concept among women as the key driver to personal confidence and happiness is a key objective of the campaign. However, that campaign used humour and nostalgia as key motivators. Will this video drive in sales?

Marketing 295
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media.

Marketing 195