Janet Fouts

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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Whilst these channels are undoubtedly very useful, there are also extremely popular social networks in other countries which should not be overlooked.

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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

Which resulted in this gem on Youtube and countless tweets and Facebook posts. Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. . — CLIT Fest Austin (@CLITFestAustin) February 26, 2014.

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