Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 30, 2008

Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! The Apprentice integrated campaign mentioned Kodak 4.4

CPA 100

CPA Forums Price Campaign 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story.

Web 2.0 124

Web 2.0 Digg Apple Examples 124

Buzz Marketing for Technology

OCTOBER 31, 2012

There is a plethora of marketing campaigns to choose from that all ended with disastrous results. During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry. This was a genius social media marketing campaign and I love the creativity that went into it. Toyota Camry. QuestionPro.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

JUNE 27, 2008

Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Michael Agger posted April 16, 2008 Hulu Hoopla Is a new site the future of television?

Nielsen 279

Nielsen Pluck MySpace Study 279

Buzz Marketing for Technology

JUNE 27, 2008

I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. As the Director of Marketing for MicroLink LLC, a small IT company the new social media technolgies are to my advantage. Currently, I am launching a blog and the reason is this. self-improvement. technology.

Cymfony 113

Cymfony Badge Skills Comments 113