Hootsuite
NOVEMBER 24, 2022
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.
Bill Hartzer
SEPTEMBER 29, 2023
Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement. Already, RedKangaroo has forged partnerships with renowned beverage brands, such as Frazy and HOP WTR.
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Convince & Convert
JUNE 25, 2014
Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.
The Realtime Report
DECEMBER 18, 2013
Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. How is iBeacon different than using GPS for geo-location?
Waxing UnLyrical
DECEMBER 13, 2012
With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Explain in your campaign why you’ve set your goal the figure you choose. Then along came the Pebble. What does this mean?
Small Business Mavericks
MARCH 15, 2013
Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. You can do the same thing with in-store traffic.
yMarketingMatters
JANUARY 19, 2012
Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. 250+ million Americans carry mobile phones—over 80% of the nation’s population (Source: CTIA Wireless Association). Trend #8 – Do Mobile Marketing! Mobile is massive and growing. Very bright.
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