Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Social media channels. Email marketing. Educational content.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

JANUARY 2, 2013

.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. Social media marketing isn’t a campaign, it’s a reorientation.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

NOVEMBER 26, 2023

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). Use your editorial calendar to organize press releases, social media updates, guest blog posts, downloadable content, email campaigns, e-newsletters, and more.

How To 98

How To Press Release Template Templates 98

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Case studies.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Buffer’s Week of Webinars on Digital Marketing. — 10. Marketing in a Digital World. — 15.

Class 40

Class Skills Social Media Marketing 40

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Both paid and organic campaigns can feature social media landing pages.

Social Media 150

Social Media How To Discount Campaign 150

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. These are exciting times at Bulb HQ! into their friends' news feeds) and not the brand's wall.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

FEBRUARY 22, 2021

If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. What works for one campaign may not work for another, so it’s important to test how your audience reacts to specific content and adjust as needed. to drive conversion-focused content like webinars or white papers.

B2B 137

B2B Social Media Hashtag Press Release 137

Waxing UnLyrical

OCTOBER 7, 2019

White papers. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments.

Content 234

Content Marketing Reputation Case Study 234

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. For example, it may be part of a planned advertising campaign. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 22, 2015

And if you want to learn how to not only find influencers, but convince them to help you, I encourage you to sign up for this webinar right now: [link] ). We created many different tweets to keep the campaign fresh. Even more importantly, we generated 6,320 clicks from the campaign. Create multiple messages.

Social Media 60

Social Media Campaign eBook Team 60

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Selz also makes it easier to build a customer email list as it integrates with three of the most popular email systems Aweber, Mailchimp and Campaign Monitor. What conferences do they attend? How do they convince their boss to make a buying decision? What media do they consume?

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU by SEOmoz.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever. They left their information.

Social Media 60

Social Media ROI B2B Metrics 60

Oktopost

JUNE 9, 2020

You can compare employee advocacy to other social campaigns such as, for example, paid social ads. For example, an employee’s tweet linking to your latest white paper might produce a spike in downloads or a single LinkedIn message about an upcoming webinar might lead to more registrations.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

AUGUST 4, 2021

In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. There are so many different types of email campaigns you can send (more on this below) and there’s plenty of room for creativity. Step 1: Understand the goal of your email campaign.

Campaign 98

Campaign Marketing Discount How To 98

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Are you looking to get more out of your content marketing campaign? Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever.

Campaign 60

Campaign Groups Groups Analytics 60

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads?

B2B 119

B2B Marketing Loyalty Comparison 119

Writtent Blog

APRIL 8, 2013

Classic” reprints: Once you’ve published your newsletter for a while, or if you have a large company blog or article marketing campaign, you can reprint popular or valuable articles originally published elsewhere. Educational articles: Your newsletter is another place to publish the kinds of valuable content you already publish on your blog.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

JULY 1, 2014

Cisco’s recent “Umi” campaign lent a highly personal touch to a tricky product, and could be easily emulated using a basic webcam: Image source. So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Host a Webinar. Use Video Already!

Content 95

Content Nielsen Marketing Repository 95

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Sponsorships.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Sponsorships.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. 4 Tips for B2B Marketing on Facebook by Mashable.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. Co-Creation. Employee Profiles.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook. Three-fourths of companies (75%) use Twitter for brand promotion, and more than a quarter (27%) of companies now use LinkedIn specifically for PPC campaigns.” a non-specialist) reports Laurie Sullivan.

Statistics 219

Statistics Research Social Media B2B 219