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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning.

Campaign 167
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Navigating social media marketing in an election year

Sprout Social

Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

Effective social media campaigns aren’t created overnight. I want to run more themed campaigns, increasing from 2 last year to 4 this year. Data can help inform the decisions you make when crafting a specific campaign or strategy. What was successful? What needs improvement? What content did perform well?

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year. Increased Priority on Private Messaging and Facebook Groups. Want to learn more?

Trends 146
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My Next Facebook Ads Experiment

Jon Loomer

The final ad in that experiment generated 634 webinar registrants on an ad spend of $13.64 So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign. A whole lot has changed since that original experiment in 2015. while reaching only 740 people. Ad Creation.

Facebook 209
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6 Email marketing templates that drive results

Sprout Social

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 131