Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Appsee: Run Instagram Ad Campaigns. As a result, the campaign increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25% with the new ad placement.

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B2B Examples Company Instagram 259

Webbiquity SMM

JANUARY 30, 2020

This may include your brand’s name and other campaign-specific hashtags. To effectively manage and optimize B2C influencer campaigns, you can connect with professionals from the top agencies for help. When running paid campaigns, ask yourself questions such as: Whom do you want to target ? Image via Instagram.

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Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Integrate trending topics in your marketing campaigns. Connect with him through Twitter or LinkedIn. Customer-centric strategies.

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Sentiment How To Analysis Trends 142

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. These tools simplify the process of creating a hashtag for your campaign.

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Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. These campaigns can be concentrated in a single social media platform such as Twitter or Instagram, or they can roll out across multiple ones simultaneously in a calibrated manner.

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Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

AUGUST 2, 2018

You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? More businesses need to take their cue from Stockton.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MARCH 7, 2019

There are several social media campaign builder tools available that can help you design and run quizzes and contests. Hopefully this post has given you some inspiring ideas to kick-start your next social media event-promotion campaign. Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer.

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Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JUNE 15, 2010

To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. A political campaign starts when a candidate announces that he or she is running for a specific office, and ends with the election. It’s about narrow but deep rather than broad but shallow.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. A targeted, in-language social media ad campaign also helped. Marketers can face challenges during such expansions, however. Conversions grew 65%.

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Marketing Metadata Retail Airlines 100

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. As the Oklahoma Lottery’s effort shows, knowing how to create and execute a mobile marketing campaign can open up tremendous opportunities for your business.

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Mobile iPhone iPad Training 180

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. For example, on Twitter : Photos average 35% more Retweets.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

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Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

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Company Twitter Software System 149

Webbiquity SMM

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. For example, “PRO: Twitter gives us a great way to leverage PR. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

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Tips B2B Journal SEO 202

Webbiquity SMM

MAY 24, 2010

It takes time, but the payback can be much more lasting than a typical “marketing campaign&# as well. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. It can happen, but isn’t common and shouldn’t be expected.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

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Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

AUGUST 23, 2010

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

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ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?)

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JULY 24, 2018

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Twitter Marketing Tools. Dozens of developers have built Twitter tools that help perform and automate a wide range of tasks.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ).

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Tumblr Facebook Apparel Feed 142

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

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Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ).

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

AUGUST 5, 2014

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Guest post by Logan Strain.

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Tools Twitter Strategy Brands 195

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

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Tools Twitter Tips Statistics 207

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

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Tools Tips Twitter Klout 203

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.

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Tips Twitter How To Hashtag 100

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

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Company Twitter Content B2B 38

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Finally, the brilliant Lisa Buyer and Lisa Grimm concisely and helpfully summarized everything new with Twitter in the past year or so, combined with timeless best practices, in “Breaking Bad with Twitter!

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Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Social Media Campaign Builders.

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Campaign Tools Social Media Sample 200

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

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B2B Strategy Marketing Microsoft 198

Webbiquity SMM

APRIL 12, 2022

You may have easily sanctioned that one manager that acted racially towards customers, but social media stories have a lasting impact that may take time to fix, especially on Twitter. There are plenty of tools available to help you manage these campaigns. Regularly update your business Twitter account password.

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Social Media Policies How To Guidelines 189

Webbiquity SMM

NOVEMBER 10, 2010

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. If your Twitter following starts decreasing or your Facebook fans begin to disappear, it’s time to take a hard look at what you’re doing and make changes. Compelling Stats.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 1: Content Marketing Week Starts Tomorrow!

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Tips Flipboard Content Screencast 203