Waxing UnLyrical

JULY 9, 2014

But my perception about such sites in general changed when I came across a unique and very promising campaign by TrulyMadly called #BreakingStereotypes. The campaign was aimed at disproving stereotypes, thereby supporting compatibility and personal interactions among individuals. The campaign introduced 10 fresh stereotypes a week.

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JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

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DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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MAY 17, 2018

Besides my facilitator’s fresh-faced, late-night gratitude video, there’s something else she did that made the campaign a success and a highlight in my “things I did on social media that made a difference” reel. I made a video in support of our campaign. You can find her on Twitter at @biggreenpen. She demanded accuracy.

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JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”

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JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

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OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

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NOVEMBER 7, 2016

What is one Social PR campaign you’re in love with? Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Look for commonalities between successful campaigns and those which miss the mark. Sounds magically delicious!

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DECEMBER 18, 2013

And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.

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DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Guest Post by Alicia Lawrence. Share the Pinterest love.

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OCTOBER 9, 2012

campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

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NOVEMBER 26, 2012

Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. There are 5 days to go before the campaign comes to an end (Nov. If you have a few extra bucks to spare, perhaps you could support the campaign, with as little as $10. for lung cancer).

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MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

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NOVEMBER 3, 2014

How Do World Leaders Use Twitter? Why: State and government officials from all over the globe are using Twitter to connect with the public. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Innovative content can provide your campaign with a competitive edge.

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AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. And follow her on Twitter.

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Insurance Price Campaign Flickr 240

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SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play. What do you think?

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Energy YouTube Travel Campaign 160

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AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

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Module Consultant Course Campaign 100

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MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign.

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SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2017): How Measurement Affects Strategy Development. Wouldn't you like to be in her kitchen?

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AUGUST 11, 2014

Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. Ian Cleary explores how you can monitor the traffic that is generated across multiple channels via hashtags. 4 Reasons Your PR Program Will Fail.

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Curation Hashtag Consultant Flickr 219

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AUGUST 15, 2017

In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. August #measurePR was FAB! Wouldn't you like to be in her kitchen?

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AUGUST 15, 2016

For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. What is one Social PR campaign you’re in love with? Shonali’s formula is really helpful.

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Hubspot Syndication URL Training 100

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OCTOBER 31, 2016

What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign. I know that goes far beyond social, but social media has been a huge driver for that campaign. I love it so much I’m even more apt to buy Dove products just because of that campaign. (I

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Authentication Delicious Campaign Course 100

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SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

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Consultant Banking Metrics Data 163

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MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Here are some ideas on how to hook them the right way.

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Banking Campaign Consultant Training 100

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DECEMBER 20, 2012

Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook?

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Communities Facebook How To Consultant 234

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MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign.

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JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

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Case Study Study Banking Campaign 100

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JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Why: Saying “yes” too often can leach away at, instead of growing, your business. Social Media – I’ve Been Doing It Wrong. Based in the Washington, D.C.,

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AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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OCTOBER 17, 2016

What is one Social PR campaign you’re in love with? I’ve been following this campaign for years. This campaign truly inspires me … and now I’m going to check out their Twitter, feel like I’m there in the action, and drift off dreaming that I’m working for Girl Up. It’s delicious, healthy, quick, light yet filling.

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Delicious Consultant Course Banking 100

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NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Sean Sorita.

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Delicious Insurance Banking Course 100

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. which just opened its public run and runs through October 2.

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