The Social Media Incubator

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Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. photo courtesy of Flickr.

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The Keys to Branding Your Twitter

The Social Media Incubator

Does your business have a Twitter profile as a part of your social media strategy ? However, something you might not think about is branding your Twitter. So how can you keep your Twitter page branded and why is it important? Each company is different, and with Twitter, there are three things available to help brand your page.

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Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

First, you need to make sure the implementation of your social media campaign isn’t sporadic. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. In other words, have a social media plan in place. Integrate, integrate, integrate.

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Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Sure, they are the biggest players on the Internet…or are they?

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Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. Whether you are posting to Facebook, Twitter or a blog, mentioning a hot topic can boost your social media SEO. Be In the Conversation.

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Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Twitter posts with media like Instagram receive on average three to four times more engagement than those that do not include multi-media. Adding these filters is a great way to make your post even more unique.

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Holiday Branding and Marketing For Social Media

The Social Media Incubator

Decorate your Facebook and Twitter cover photos with Jack-O-Lanterns or Christmas lights, or incorporate your logo into a Thanksgiving dinner. Online sales increase almost every year, and in large part due to the creative, yet simple online marketing campaigns put on by businesses. Have you started planning your holiday campaigns yet?