Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Sponsor a Twitter meet-up or similar event for customers in your local area.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

AUGUST 14, 2012

They can significantly boast the conversion rates of websites and e-marketing campaigns. To directly contact Manroop to discuss how you could potentially benefit from an animated web video visit the studio’s website and connect with Qudos Animations on Facebook and Twitter ! . They can help create a memorable brand identity.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Moreover, we live in a real time society now, thanks to Facebook and Twitter. I remember talking to one of my colleagues back in the day and asking him how he addresses his clients as it relates to fulfilling guarantees and promises within social media marketing campaigns. It also still, quite honestly, surprises people.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Ongoing SMM Activities.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. There are a variety of tools which help you to navigate Twitter and the real time web.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 25, 2010

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Maybe it’s on Twitter. You’ll be creating that Twitter account for the first time, and you’ll have to grow followers. She needs your attention just like your audience does. Answers Yahoo!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How are small and large companies using Twitter , and how can I do the same? Great content, #2, works across the board for social media. Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 31, 2012

If you have a narrow requirement, such as a PPC campaign manager, it could work, but for multifaceted engagements, there will be times when face-to-face meetings are necessary. Follow Brad on Twitter. [ Second Tier Selection Criteria. How will a remote agency handle those situations? Like this post?

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). Reply Miriam Schwab December 19, 2007 at 2:46 pm Tamar – you didn’t mention Twitter. The jury is still out for me on Twitter.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MAY 13, 2008

Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Study the demographics and know who will be researching your products.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Every year, I can only read so many articles. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. I think social media is here to stay and marketing through that medium is a natural progression.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin. Answers Yahoo!

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

JUNE 16, 2010

Follow him on Twitter. If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. Can you please share your Twitter feeds on LinkedIn? You will need an audit.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

Focusing solely on social media might be nice, but your marketing reach should be a little more extensive than focusing on Twitter and Facebook. Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

OCTOBER 16, 2012

I mean, not only are you possessed with inspiration and material that matters, but you also have all six hands controlling every aspect of your social media campaign…not to mention overseeing your day-to-day operations.??Let’s Granted, you’ve got a lot of good ideas, but you are afraid no one else can execute the way you do, right?

Aggregator 158

Aggregator Social Media Campaign URL 158

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

APRIL 14, 2010

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Market saturation brings lots and lots of experts , many of whom think Twitter is a shiny new object and are ready to write books, charge $2000 for conferences where they promise TWITTER TIPS AND TRICKS THAT NOBODY HAS SEEN BEFORE (in caps!),

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t cross promote to Twitter (offer a different incentive on Twitter). Don’t just broadcast the same messages to your Twitter and Facebook followers. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. A couple years ago, Domino’s UK produced a campaign called “Superfans”, which provided their most loyal customers with promo codes and free offers. The Man with the Plan.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Reply Tinzley December 9, 2009 at 10:14 am Tamar, this is great information.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

AUGUST 24, 2011

You can actively market a freebie giveaway on Facebook and Twitter, providing readers an incentive to either “Like” or “Tweet” your website or message. Social media is free and readily available platforms like Twitter and Facebook make it relatively easy for anyone to join and utilize. I don’t rush the process. SEO is NOT Everything!

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

FEBRUARY 4, 2015

In September, I defined the strategy on an outreach campaign for a really awesome tech product suitable for families. But what I forgot to consider when doing the initial strategy is the other criteria to guarantee coverage: some bloggers demand product (this was a pre-order campaign, so product was not available). How wrong you are.

Press Release 80

Press Release Apparel Blogger Module 80

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Maybe you should get started, but if you’re inundated with all the hype about Twitter, sit down, relax, and read this beginner’s guide.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% About 2 years ago, I connected socially with a corporate communications employee at a large telecommunications company.

Engagement 221

Engagement Telecommunications Domain Name Issues 221