Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Focusing on high-impact, high-value relationships turned things around for this campaign. The answer was to adjust calls to action in Facebook content and put in place a targeted ad campaign.

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Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Twitter introduces new candidate labels. Twitter is also arming itself against abuse from outside forces during elections. followers .

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Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are expert implementers.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook Adopts Twitter’s Golden Child: The Hashtag. Featured Headline Marketing Facebook Hashtag Twitter' Hashtags are the first step.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

DECEMBER 6, 2017

Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. In addition to the foundational Google certifications, professional communicators would benefit from gaining other industry certifications.

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Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Twitter boosts customer service capabilities with adaptive rate limits.

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Google API Microsoft LinkedIn 123

Sherrilynne Starkie

NOVEMBER 24, 2012

We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. Twitter’s Biz Stone speaks. IABC recognizes excellence in organizational communications at the international, national and chapter levels. Related posts: Award win for TFC and OREA.

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Conference Newsletter Trends Campaign 247

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. But, communicating with zoomers can be complex. Content marketing is king.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 4, 2012

Finally, the government introduced bill C-11 and it was announced by then Industry Minister Tony Clement via Twitter. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. March 2012: Ottawa’s Twitter top 20. This was unprecedented. Movements tend to be distributed.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Sherrilynne Starkie

DECEMBER 7, 2009

CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor.

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. Social media boosts campaigns. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media.

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Trends Twitter Insurance Sports 299

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Before you can launch any campaign, you need the following things in place. Ok, so what is integrated digital marketing?

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! Start by following them on Twitter and Instagram. What is Media Coverage and Why Does it Matter? Connect with them on LinkedIn.

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Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Planning & Project Management Efficient execution and effective campaigns. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. Skills Why How. Digital Advertising.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 30, 2016

That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. It’s a strategy that Thornley Fallis uses to good effect in many campaigns. Paid content is pretty much what it says on the box. You pay a publisher or social media company for placement.

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