Jeff Esposito

APRIL 11, 2011

After checking out the promotion, I talked to my friend Coral Vogel who is the assistant director of social media at the Boston-based charity about this fundraising campaign. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. The money goes to help kids with cancer.

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JANUARY 19, 2012

Not only did he launch their Twitter account , but the company also announced a pretty cool campaign for this year’s SXSW involving wait for it… wait for it… Beer! Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company.

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Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

SEPTEMBER 1, 2010

As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The sheer focus of these campaigns is acquisition and does not factor in the long-term connection with these people or other areas of the customer lifecycle. Sounds easy right? You’ve attracted people to your fan page.

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

NOVEMBER 5, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! Those who write a checks are, unfortunately, not eligible for campaign rewards, but you will still help send SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC! Check-writer only?

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Startup Banking Flickr Research 42

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics. Contact him on Twitter @KeithTrivitt.

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Social Media Study Sentiment Consultant 34

Jeff Esposito

AUGUST 27, 2010

Here’s this week’s edition of Five for Friday : Bengals WR Chad Ochocinco fined $25,000 for using Twitter during game – Say it with me, No Fun League. My favorite was this one: The Most Hated Man on Twitter – Everyone always wonders the power of social media. How about you? How was your week? focusing on this video.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. It’s a pretty interesting look at where the folks over at Facebook see themselves in the future. Some sounds like Orwell, but I can see it happening. You know what, he’s absolutely right.

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Tumblr Privacy Price Hosting 33

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. I am not sure about you, but I would not want to spend a night in an IKEA, but hey to each his/her own.

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Library News Social CRM Buy 30

Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. This post was mentioned on Twitter by jeffespo and Brandi N. 1 Comment - Leave a comment!

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. In situations like this one, I always like to ask myself the “What would you do?”

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JULY 8, 2010

This post was mentioned on Twitter by jeffespo and jeffespo. on the campaign! Think given that you were sitting down and the subject matter – specific elements of an integrated campaign – you did great. 10 Comments - Leave a comment! jeffespo said: Please Skewer Me [link] [.]

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Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

SEPTEMBER 22, 2010

Well…obviously an integrated campaign is most effective, but I’m certainly biased. This post was mentioned on Twitter by jeffespo, Andrew Lallos, Kate Ottavio, Erica M. Sure a law firm can afford that ad space much easier than the self-service dog spa…so how does that dog spa owner get any valuable and cost-effective outreach?

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Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 9, 2010

How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post was mentioned on Twitter by Publicity News, Social Media Insider. This article offers some reasons why we should be ready for a bust and things we should avoid doing.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

FEBRUARY 16, 2012

Romney Campaign Hunts Down Social Media Satirist – I find this article interesting for the sheer fact that a network that is the new hotness has found itself in the middle of a few controversies the last week or so. To me it is a rite of passage and almost having verified accounts like Twitter.

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Campaign Process Influencer Social Media 31

Jeff Esposito

AUGUST 16, 2010

The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates. This post was mentioned on Twitter by jeffespo, Ann Marie Bland. 3 Comments - Leave a comment! Ann Marie Bland said: Target’s PR issue [link] RT @jeffespo #pr #prchat [.]

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Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Many social media books use his historic campaign as an example or case study of an effective social media strategy. So engaging, it is not. million followers.

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Social Media Web 2.0 Case Study Policies 42