Direct Marketing Observations

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The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

Last week I asked via Twitter what the shelf life of a blog post was. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. Soft metrics could be measured in so many ways beyond the lifespan of a “campaign” if we set them up to be.

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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.

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Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers.

Klout 206
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When influence is confused with popularity

Direct Marketing Observations

Already, Twitter is full of people shouting “click on my junk!” For anyone following this meme on Twitter, Fast Company recently launched a site called “ Influence Project ”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. This isn’t influence. Amber Naslund. Shiv Singh.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not.

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. The twitter based chat will take place on Tuesday 02/02/2010 at noon EST. To participate follow #sm45 on your favorite Twitter client or on our live site.

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I have a client…

Direct Marketing Observations

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a Flickr campaign to optimize their thousands of images and to contribute to Universal search results. Created Twitter account that results in10% CTR and 2-3% sales on all links.

Wiki 170