Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

OCTOBER 30, 2012

Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . Their social media community manager was on Twitter personally and sending a couple of messages relevant to the current emergency was just part of the thought process.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 23, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. You’d like that, wouldn’t you?!

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 3, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

SEPTEMBER 22, 2011

Because social media is new (Twitter is only 5 years old!), The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. Creative Commons by PSD. Its takes a village.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 1, 2011

If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc. But even without running a CPC campaign, we know that there is a value to website traffic, and we compare the measurement to the going-rate cost.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 29, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Look for ways to tie in a particular campaign across the board! ” Its a fair question. ” And much of this questioning is driving the conversation for ROI. Are we ready for social media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177